What are cookies?

Our site uses cookies. A cookie is a small text marker stored on your computer that enables us to track the use of our website. We use cookies to help us understand what our users' interests and preferences are to ensure the website is as user friendly as possible.

This site only uses cookies in order to provide a service to visitors. No personal data is stored in cookies and cookies are not used in order to provide advertising. Cookies are used for the following purposes:

Learn more about cookies on aboutcookies.org

If you have any concerns about the processing of your personal data by the Dementia Action Alliance, please contact the Secretariat, c/o Alzheimer's Society, 43-44 Crutched Friars, London, EC3N 2AE.

Accept and continue

Bluebird Care Southampton

Our company provides Care and Support to vulnerable people in our community. We send Care assistants to our customer’s homes in order to support them so they can stay longer in the comfort of their own home. We provide End-of-life care, hourly daily care support, Respite care, Dementia Care, 24 hour Live in Care services. Our care assistants support people with general housekeeping, companionship, personal care, medication prompting, assisting our customers with their daily needs. We also provide stage 3 care support if needed in conjunction with the community nurses. We assist people coming out of Hospital and rehabilitate them into recovery. Our aim is to provide person-centred care and support for people with disabilities, visual impaired and the elderly people in our community.

8 February 2017
South East
Local Alliances:
Dementia Friendly Southampton (Southampton DAA)

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Our remit in general is to support our customers with their daily chores in order to support them to live in the community for as long as possible. People have a choice to stay longer independent rather than immediately go into a care home and lose the ability of making their own preferred life style choices. We deal often with people with onset dementia and more developed stages. Our care assistants go in daily to monitor the customer’s fluid intakes, help them with taking medication in order to help to reduce the progression of Alzheimer’s disease, and help with companionship as often the elderly in the community are very lonely. The majority of our care workers have done basic dementia training in order to understand the conditions they work with. We encourage further development with our Care assistants Careers by offering specialized qualifications in Dementia Care.

Currently we have two Care Champions in our Southampton office who could educate other professionals and families in order to make them aware of the condition.

Our company is based right in the middle of Southampton and we could host Dementia Friends sessions during day time or some evening sessions. We also do a lot of fundraising in the community to raise awareness. Bluebird Care would be interested to get involved with organization of a Dementia Tea dance in Southampton during Dementia Week for example. We have other branches actively involved with other Alliances in Hampshire. So we have experience to assist with the Alliance.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Dementia is one of the key conditions we deal with on a daily basis. Our challenge is to make families aware of the actual disease. Often Families do not realise the extent of the progress of the disease and under estimate the effect on the carer based at home, i.e. often the wife or husband who has to look after the person on a daily basis. This can be a demanding role.

People living with dementia sometimes hide the decline of their memory really well, and often our care assistants see more than the families are aware. We give families advice about the different diseases within the spectrum, the development and the expected outcome. We will work the families to sustain and support their wishes as long as possible.

Our remit is to improve our customer life by supporting them to remain independently in the comfort of their own home. This is often done with very detailed person-centred care plans to support the care needs and wishes.

Bluebird Care is committed to improve the knowledge, skills and attitudes of our work force and encourage and educate our workforce to be able to assist people living with dementia.

We train all our Care assistants and supervisory staff to identify and assess the environment and conditions of our customers in order to alert the involved health Care professionals of digressing circumstances.

We tailor our care plans for people living with dementia in a structured way so it is totally person centered and adapted to the customer condition.

Our commitment will be to use our social media presence via our corporate Facebook and Twitter account to create awareness and pass information how we can all improve, help and support people living with dementia. Often families can have difficulty in understanding this situation. Bluebird Care will guide them and provide advice on how to get help in the community as well as help from professionals.

2. Actions

  • To increase awareness amongst families

    When families contact us with concerns about their parents, this is often after they have not seen their parents for a while and they do a flying visit. We then ask as much details about the circumstances and guide them through the process with what help is for free and what is actually happening in terms of the assessments and what will need to be done to support the person as much as possible.

    Currently we have two Care Champions in our Southampton office who could educate other professionals and families in order to make them aware of the condition.

    We will run Dementia Friends Sessions for people to learn more about dementia.

    Initial Scoping
  • Dementia Awareness Week: to raise awareness, involve the daily Echo and other newspapers with editorial about the Southampton intiative

    During Dementia Awareness Week, have stalls at hospitals and doctors’ practices as information points to explain dementia and Alzheimer’s disease to raise awareness. We will put a rota up with two hour day slots for the volunteers and get people to come out and meet the team. Companies involved with the Dementia Action Alliance can display the rota on their websites and to incentivise people to come and meet the team.

    We will write an editorial for Southern Daily Echo to ask them to help us with our task of making Southampton more Dementia Friendly.


  • Ongoing display boards with leaflets about Southampton Dementia Action Alliance

    In one of our other branches, we got involved with the Dementia Action Group and we got funding for display boards at doctors surgeries and health centres in order to display information about services and help groups available and advice for people with dementia and their families. The display boards would be purchased by the doctors’ practices and the monies would be partly used for the production of the boards. The initiative was funded by the council as well.

    Initial Scoping