What are cookies?

Our site uses cookies. A cookie is a small text marker stored on your computer that enables us to track the use of our website. We use cookies to help us understand what our users' interests and preferences are to ensure the website is as user friendly as possible.

This site only uses cookies in order to provide a service to visitors. No personal data is stored in cookies and cookies are not used in order to provide advertising. Cookies are used for the following purposes:

Learn more about cookies on aboutcookies.org

If you have any concerns about the processing of your personal data by the Dementia Action Alliance, please contact the Secretariat, c/o Alzheimer's Society, 43-44 Crutched Friars, London, EC3N 2AE.

Accept and continue

Ipswich Building Society

Ipswich Building Society is an independent mutual, owned by our members, who we’ve helped to buy a home and save for the future since 1849. We place members at the heart of our organisation, and we’re here to help the community because it’s the one we live in too. We do this through our financial education programmes, volunteering, and financial support for charity and community organisations.

26 September 2017
East of England
Finance, Businesses and shops, Retail
Local Alliances:
Ipswich Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Ipswich Building Society has 9 branches across Suffolk and 65,000 members. We’re here to provide great service, and build up lasting relationships. This means we need to support members – whether that’s through tools such as having large print items and hearing aid loops, through to having trained staff able to support those with dementia.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

The majority of staff in branch are Dementia Friends, but we aim to train all staff to become Dementia Friends.

Member website


2. Actions

  • Have a selection of Dementia Champions based in our branches and head office

    The number of Champions working for the Society currently stands at three, with a fourth due to be trained imminently. These individuals are able to act as a point of contact for those living with Dementia and their carers, whilst also acting as information sources for other staff.

    The Champions are able to run Information Sessions and recruit Dementia Friends.

  • Provide all Ipswich Building Society staff the opportunity to attend a Dementia Friends Information Session

    Information sessions can be run internally by the Dementia Champions. Staff will be given the opportunity to attend a session and in turn, can become Dementia Friends. 


    2017 - First Quarter Update

    All staff in branch are Dementia friends. Consequently, awareness has risen and staff are more confident discussing the subject with customers and members of the public.

  • Run Information Sessions in our local communities

    The Society's employees who are Dementia Champions will run Information Session's within local communities. The Society currently has 9 branches and we aim to run sessions in the communities that these branches are in.

    This action will provide the opportunity to increase awareness amongst our customers.

    Individual branches have held sessions which have been attended by customers and the general public.


    2017 - First Quarter Update

    Sessions have been held in branch for members of the public. These have been very well received and have encouraged attendees to spread the message to their friends and family.

  • Create a Dementia friendly environment

    We offer customers the opportunity to talk in private, meaning distractions are eliminated. We will ensure signage is clear and easy to read, and that the branch is welcoming.

    By trainin our staff to be Dementia Friends, our interactions with members living with Dementia will be more sensitive and tailored.

  • Have an information notice board in branch

    We will use a notice board in branch to raise awareness of Dementia. This can be used to advertise help sessions, contact details and any information which would be of help to those living with Dementia and their carers.