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The Fremantle Trust

Founded in 1992, the Fremantle Trust is a registered charity providing first class care and support that enhances quality of life for older people and adults with a learning disability. Fremantle services include care homes, day care, supported living schemes and domiciliary care in 58 locations across Buckinghamshire, Berkshire, Milton Keynes, Bedfordshire, Hertfordshire and North London. Its 1,850 dedicated staff are passionate about helping people live life to the full. Fremantle is committed to safeguarding the independence, rights and lifestyle of everyone and believes that those who use our services should be genuinely consulted and fully respected. All services are based on its core values of choice, privacy, dignity, independence, rights and fulfilment. Fremantle is the largest supplier of care services for older people in Buckinghamshire, with 793 registered care beds. More widely it supports the individual lifestyle choices of almost 2,000 residents, tenants and people attending day care services.

1 February 2017
South East
Local Alliances:
Buckinghamshire Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Making a Difference

1.    How can your organisation help to support people with dementia and families/carers?

The Fremantle Trust Care and Activity Centre in Bourne End provides care and support for the local older population who have a wide variety of care needs ranging from higher level dementia care through to requiring simply company and a hot, freshly cooked meal.

 The Centre runs numerous activities of interest to the attendees such as specialist dementia care, music, gentle exercise, bingo, games entertainment and gardening to name just a few.

 The secure garden is in the process of being redesigned as ‘dementia care friendly environment’ by using a professional designer, so that the pathways are ‘trip-free’ and give the person a route that has purpose; replanting so that the area stimulates the senses with scents and textures that allow people to reconnect with their surroundings; raised beds so that people are encouraged to become active again and interests in gardening can be revived, and a greenhouse with sufficient and appropriate tools that are user friendly and essential for the maintenance of the garden.

 We know that this resource is highly valued by the local community and the more we publicise our good work, the more people will be able to benefit from it.




2. What are the challenges to delivering these outcomes from the perspective of your organisation?

We have no difficulty in delivering these outcomes. Our single biggest challenge is reaching out to more prospective users of this service and therefore raising public awareness of what we can offer and the benefits we can deliver, is of paramount importance. Our ability to host activities specifically related to the Dementia Action Alliance would help significantly in our achieving this aim.

Member website


2. Actions

  • Improve the understanding of staff and carers about Dementia

    The Fremantle Trust keeps our professionally trained staff at the Centre regularly updated with Dementia Training in addition to updating the relevant sections of Operations Manuals. We are also undertaking formal specialist training to gain recognised qualifications in Dementia care and for this we are using our own in-house highly qualified and experienced dementia care lead.

  • Ensure the care and support we provide is truly person-centred

    We keep an individual Care Plan for each attendee at the Centre that is available to staff to update and use for reference. This contains detailed information about the client, based on information usually gained from family, friends and HCPs about such things as their background, interests, what they like and are able to do as well as what they dislike, etc. We regularly seek assurance that the information we have on record is correct.  The Care Plans are used to ensure that the needs and requirements of all our attendees are met.

  • Enhance the environment inside and outside the Day Centre

    We actively encourage our attendees to enhance their own surroundings with creative activities that are displayed around the Care and Activity Centre. Many of these creative projects are seasonally themed ~ Easter, Hallowe’en, Christmas etc.

    Outside the Centre we encourage and support clients to take in the fresh air and become involved with the lovely garden, propagating, planting and generally maintaining their environment. Gardening will become an increasingly important activity at the centre especially once the dementia-friendly redesign is complete.