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Sainsbury's, Jesmond

Sainsbury’s commitment to helping customers live well for less has been at the heart of what we do since 1869. Today that means making our customers’ lives better and easier every day by offering great quality and service at fair prices – across food, clothing, homeware and financial services – whenever and wherever they want it.

8 February 2017
North East
Retail, Businesses and shops
Local Alliances:
Jesmond Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

We aim to make the store more dementia friendly for local people.  We  hope to raise awareness with our colleagues of how to assist people with dementia who may come into the store.  We will do this by ensuring that our store staff attend the Dementia Friends information sessions.

We will enable staff who are interested to train as a Dementia Friends Champion.  They will then be able to cascade training to other colleagues.

We will help to display relevant information such as the newsletter produced by the Jesmond Dementia Action Alliance.


2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Time constraints.

Member website


2. Actions

  • Dementia Awareness Raising for Staff

    Staff will attend Dementia Friends Information Sessions.

    Being implemented
  • Appoint Dementia Champions

    Identifiy staff for Dementia Champions training and enable this to happen.

    Being implemented
  • Display relevant information

    Ensure that the Jesmond Dementia Action Alliance Newsletter is displayed in the store and available to the public.

    Being implemented