Charnwood Borough Council

With a population of over 171,000, Charnwood is one of the largest district councils in the country in terms of number of residents. The borough sits centrally between the three cities of Nottingham, Derby and Leicester, extending from the town of Loughborough in the north to the edge of Leicester to the south. Just over a third of the population lives in the university town of Loughborough, with the remaining population living in a mix of towns and villages. We provide local government services to our residents, working alongside Leicestershire County Council. The services we provide include: waste collection and recycling; street cleaning; environmental health; sports and leisure facilities; arts and culture; planning and building control; council and business rates collection; council and housing benefits and electoral services.

6 November 2017
East Midlands
Local Authorities
Local Alliances:
Charnwood Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

We are members of the Charnwood Health and Wellbeing Partnership, a multi-agency group who coordinate action to improve health and wellbeing and reduce health inequalities. We own and manage our own housing stock. This includes sheltered and supported housing. We also offer a 24 hour Lifeline service to all residents. Our Sports and Active Recreation team coordinate and develop opportunities for people living with dementia to take part in physical activities. Customer Services are based at our Southfield Road office and have face-to-face contact with residents and it is important that staff understand how to deal sensitively with customers living with dementia. Our Communities and Partnerships team work with community-based groups across the borough and can use these links to help raise awareness of dementia in the wider community. We coordinate the Charnwood Mental Health Network which brings together statutory and VCS partners to share information and best practice. We also have a Community Grant programme which groups supporting people living with dementia and their carers can apply to for funding.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Raising awareness of dementia and training staff as Dementia Friends will take time and resources. Charnwood has a diverse population and a mix of rural and urban communities, and we will need to work closely with our partners to raise awareness of dementia across the borough. Charnwood does not directly commission support services for people living with dementia and their carers. As an organisation, we will need to engage with partners such as Leicestershire County Council and West Leicestershire CCG to develop dementia friendly communities across the borough.

Member website

2. Actions

  • Deliver and support leisure and recreation activities which take into account the needs of people living with dementia and their carers

    Our Sports and Active Recreation team currently run a weekly exercise class at Loughborough Leisure Centre for people living with dementia. In partnership with Dementia Adventure, we will be running Dementia Inclusive Strolls Leader Training in March 2017. There are already a number of established Walking for Health groups across the borough. The volunteer walk leaders involved in these groups will be offered Dementia Friends training to enhance their understanding of dementia.


    2017 - Fourth Quarter Update

    Dementia Inclusive Strolls are continuing and those involved with the sessions have attended a Dementia Friends Information Session. The weekly exercise classes at Loughborough Leisure Centre are also continuing.

  • Train customer-facing staff and representatives of community groups / organisations as Dementia Friends in 2017.

    Residents are able to visit our Southfield Road office and speak to our Customer Service staff face-to-face, as well as contacting us by telephone or email. Training staff as Dementia Friends will help them to better understand dementia and be sensitive to the needs of people living with dementia. We will train all our Customer Service staff as Dementia Friends by the end of 2017. Charnwood Borough Council works with a diverse range of community groups and organisations across the area we serve. We will also train representatives of these groups as Dementia Friends throughout 2017.


    2017 - Fourth Quarter Update

    Dementia Friends sessions have been delivered for the Marios Tinenti Centre, Bangladesh Social Association, Gorse Covert Walking for Health group and John Storer Charnwood. Further sessions are being arranged for elected members and borough council staff.  

  • Ensure all key partners are involved in development of extra care schemes.

    Charnwood Borough Council’s Housing Strategy 2015-2020 identified a shortfall of 298 extra care units in the borough. We are looking to secure extra care schemes on the three sustainable urban extensions in the borough. A developer is currently on site building an extra care scheme just outside Loughborough town centre.


    2017 - Fourth Quarter Update

    Waterside Close, an extra care scheme by EMH Care & Support in Loughborough, will open in Autumn 2017. This is a 62 bed scheme for people aged 55 and over who need at least 3 and a half hours care and support each week.