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First Bekshire

First Berkshire's bus and coach network offers a reliable network of services for workers, shoppers and visitors wanting to travel either locally or to London or Heathrow Airport. Working in partnership with local authorities and other stakeholders, First Berkshire is always seeking new ways to encourage more passengers to use our services and leave their car at home

18 September 2020
South East
Transport Sector
Local Alliances:
Bracknell Forest Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

First Group are committed to raising awareness of Dementia within their organisation and give staff the tools to recognise and accommodate customers with dementia and providing them with a stress free and enjoyable customer experience.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

First Group Berkshire will monitor the effectiveness of their action plan by assessing customer feedback.

First Group Berkshire will ensure that their drivers have adapted behaviours in order to be accommodating to customers with dementia.

First Group Berkshire looks forward to sharing best practice with other DAA members.

2. Actions

  • Dementia Friends

    Dementia Friends information sessions will be offered to all driving staff and customer facing staff.

    Being implemented

    2016 - Fourth Quarter Update

    New Member Action

  • Dementia Friends Champions

    Driver training managers will attend a Dementia Friends Champion event to enable the to deliver the Dementia Friends information sessions to new starters and existing staff going forward.

    Being implemented

    2016 - Fourth Quarter Update

    New Member Action

  • Raise Dementia Awareness

    Did[lay relevant marketing materials at travel shop and also on buses where applicable to raise dementia awareness in the communities where First Group operate across Berkshire and The Thames Valley.

    Being implemented

    2016 - Fourth Quarter Update

    New Member Action