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NorseCare are Norfolk’s largest care home provider, supporting over 1400 people. Our Care Homes provide care and support within a homely residential setting. We also manage Housing with Care schemes providing people with care and support when needed, along with the independence of living in their own flat under a tenancy agreement with a housing provider. We have a number of specialist dementia care homes and many of our homes and schemes have dedicated areas for people living with dementia. We are a part of the Norse Group of companies.

2 February 2017
East of England
Local Alliances:
Norwich City Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

NorseCare’s homes and schemes provide person centred care to all our residents and tenants.  This means we are passionate about providing care and support that is individually suited to each and every person living with dementia. 

We create and maintain individual care plans for all our residents and tenants, which are our opportunity to learn all about our residents directly from them and their families.

We use principles developed by the University of Sterling’s Dementia Care Design Centre to create and maintain homely and supportive environments for our residents.

People are supported in our homes and schemes by carers who are provided with a four tiered training approach which ensures our care teams have high quality learning and development opportunities.

Our homes and schemes are actively engaged in promoting their role in their local communities which encourages a greater understanding of the work that they do, building knowledge and a growing reputation for high quality care and support for people living with dementia.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

We are at the heart of caring for people living with dementia.  This presents a continual challenge to provide high quality care and support to individuals and their loved ones.  By providing an ongoing support to them and also to our care teams with well-designed and evolving learning and development programmes, we are at the forefront of providing dementia care.

Member website


2. Actions

  • To continue to provide excellent person centred Care

    Our core aims are to continue to provide excellent person centred care to all of those that we support in our homes and schemes.

    Being implemented
  • Indepth specialised training to all staff

    As part of the NorseCare dementia training strategy, we will be rolling out a new four tiered approach to all of our staff.  This will continue to ensure that our staff are trained to the highest level of dementia care standards.

  • To provide Dementia Friends information sessions to staff and the wider community

    We aim to ensure all our staff are Dementia Friends.  We will provide this session as a core part of their learning and development plan.  We have provided and will continue to provide Dementia Friends training to companies and teams within the wider Norse Group as part of our wider corporate responsibility programme, supporting them to become dementia champions in their local area.

  • For our dementia leads to provide information and support to our homes/schemes and out into the community.

    Our dementia leads at our homes are encouraged to provide information sessions to the loved ones of those we care for.  We will also provide these to the local community, including schools, local businesses and other groups.

  • To set up further dementia cafes at our homes and schemes

    We are setting up dementia support cafes in our homes for the local community to access.  These will provide opportunities for people to find out more about dementia, to provide carers with some respite and to find out more about the care we provide to our residents and tenants.