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BriteLives is a social impact organisation working to address the issue of social isolation and loneliness among older people by creating a platform that can help them to connect them with services in their community. BriteLives.com hopes to become the place where you can find and review local and personal services for older people in London. There are currently forty thousand people over 65 in Ealing; this number will grow by 40% in the next 15 years, nearly 50% say they have restricted mobility to perform daily activities.

13 April 2017
Social Care
Local Alliances:
Ealing Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

We will encourage services, that are included on our website, to become dementia friendly by  joining the Ealing Dementia Action Alliance, thereby raising dementia awareness in those groups and clubs where they run activities for older people. We will also raise awareness of dementia and the DAA through our website generally. BriteLives is currently piloting in Ealing but we will be rolling this out to the wider London community in time.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Initially, services might not be familiar with the benefits of becoming dementia friendly but in time we hope they will see the advantages for those attending, ie older people. We will encourage them to take small steps such as having Alzheimer's Society leaflets displayed where their activity groups take place so people attending can find more information on dementia.

2. Actions

  • All members of staff will become dementia friends

    All members of staff will become Dementia Friends

  • We will encourage the people who advertise on Britelives to become Dementia Friends

    We will encourage the services for older people that are on our website to hold Dementia Friends sessions and become members of the Ealing DAA.

  • Add dementia friends logo and DAA logo to our website

    We could link the logos to information on dementia 

    Being implemented