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A family run department store since 1823, Jarrolds sits proudly in the heart of the city. Jarrolds reflects Norwich perfectly, combining a unique and contemporary shopping experience with a sense of heritage; a mix that helps make us East Anglia's favourite independent store. Discover inspirational womenswear, iconic beauty brands, furniture, homewares and much more besides, including an award winning book department, 4 restaurants and a wonderful toy department. Our recently remodelled ground floor is home to our flagship Beauty Hall, fabulous accessories and jewellery, watches, stationery, designer pens and exclusive menswear. We are proud to offer many exclusive brands and product ranges - as you would expect from a truly independent store.

7 April 2017
East of England
Businesses and shops, Retail
Local Alliances:
Norwich City Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

To join the Norwich City Dementia Action Alliance To have a Dementia Friends Champion by the end of 2016 To roll out Dementia Friends training to all customer facing staff by the end of 2017

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Making the time to free staff from the shop floor to attend training sessions

Member website


2. Actions

  • Keeping Dementia Awareness focused in staff at Jarrolds

    All front of staff to be trained in Dementia Awareness Keep Dementia Awareness fresh in staff minds through Staff Newsletter

    Being implemented
  • Promote Dementia Awareness in our Corporate Induction

    To include a section of Dementia Awareness to all new starters within Jarrolds

    Being implemented
  • Embed the concept of "Dementia Friendly" within our business process through Customer Service, Marketing, Training and Sales

    Displaying signature that we are Dementia Friendly i.e. on entrance doors to the store etc.

    Being implemented