What are cookies?

Our site uses cookies. A cookie is a small text marker stored on your computer that enables us to track the use of our website. We use cookies to help us understand what our users' interests and preferences are to ensure the website is as user friendly as possible.

This site only uses cookies in order to provide a service to visitors. No personal data is stored in cookies and cookies are not used in order to provide advertising. Cookies are used for the following purposes:

Learn more about cookies on aboutcookies.org

If you have any concerns about the processing of your personal data by the Dementia Action Alliance, please contact the Secretariat, c/o Alzheimer's Society, 43-44 Crutched Friars, London, EC3N 2AE.

Accept and continue

Sainsbury's Birkenhead

Sainsbury's Ltd is a national retailer and our Birkenhead store is a busy supermarket serving the local community with a wide range of products and services.

8 December 2016
North West
Local Alliances:
Wirral DAA

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

We have noticed that some of our customers may be affected by dementia and that this is both people of the older generation and also younger adults as well. We would like to help our customers have an easier shop experience and want to take action to do so. We have also taken Alzheimer's Society as our charity of the year.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Raising awareness of dementia among staff and the local community.  

Member website

Sainsbury's Birkenhead

2. Actions

  • Raise awareness of dementia to other Sainsbury's stores

    We would like one of our colleagues to become a Dementia Friend's Champion and go to other Sainsbury's stores, encouraging them to be more dementia friendly


    2016 - Fourth Quarter Update

    October 2016 - New member 

  • Encouraging people affected by dementia to use our more widely accessible facilities

    We have a designated till that has room for wheelchair access, loop hearing and we try to ensure all colleagues are available to help people with their shopping.


    2016 - Fourth Quarter Update

    October 2016 - New member 

  • Regular quieter/slower pace shopping time

    We are setting up a regular slower pace shopping time once a week, probably early morning or early evening as this is when the shop is generally quieter. We will promote this to customers and ensure colleagues who are dementia friends are on hand to help in any way they can.


    2016 - Fourth Quarter Update

    New member - October 2016