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Marks and Spencer Plymouth

We are an international multichannel retailer focusing on Home, Clothing, Beauty and Food. We focus on the UK, Europe and Asia.

23 September 2016
Local Alliances:
Plymouth Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

We have a role in increasing awareness and understanding of dementia. We will then be able to support people with dementia and their families while they shop and also out in the community. We can be kind and compassionate to people with dementia and their carers and give them excellent service. we ant to make navigating our shop as easy as possible.

Ensuring that our staff attend dementia awareness sessions will help to create a supportive environment when in our store.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Our challenge is ensuring that all our colleagues have an understanding of dementia. We also have the challenge of not all our customers having an understanding of dementia .

We are a busy inner city store so the availability of staff to assist and time they have to help at busy times is challenging.

2. Actions

  • Staff dementia awareness.

    We will ensure that staff attend dementia awareness sessions in store. These will be delivered by our store champions and also with the support of Claire Puckey (Dementia Friendly City Co-ordinator, Plymouth City Council).

    Being implemented
  • Increasing awareness of our store team by communicating regularly about being dementia friendly.

    We are going to do a monthly newsletter to all our store colleagues detailing key facts about dementia and tips on how to be dementia friendly. We are also going to talk about dementia awareness at team briefs and huddles and regularly put up any communications about dementia on our store notice boards.

  • Increase the number of dementia champions in store

    Training has been booked for 3 more members of the store team. this will help us to continue to drive awareness in store for all our staff.