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Hug in a Mug

Hug In A Mug is a Walkden based café with a heart – we provide a wide range of drinks, food and treats, as well as hosting carers groups and crafting groups.

20 September 2016
North West
Care, Communication, Hospitality, Retail
Local Alliances:
Salford Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Providing a dementia friendly customer service and environment to encourage people living with dementia to visit our premises and feel comfortable here. This will improve their confidence and well being and help reduce the stigma which still exists around the condition.


2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Lack of understanding amongst our staff and current customers about the challenges experienced by people living with dementia (and their carers) and what we can do to make life better for everyone.

Member website

Hug in a Mug Facebook

2. Actions

  • Improve staff awareness

    Encourage all customer facing staff to complete the online dementia friends registration and/or attend local dementia friends sessions.

    Provide access to the booklet "How to help people with dementia - A guide for customer facing staff."

  • Environment

    Review the customer environment using checklist provided and make any immediate changes we can, noting those we can make at the next refurbishment.

  • Support the Dementia Friendly Communities campaign in the area

    Join the local Dementia Action Alliance and display the logo publically, informing customers why this is important.