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Yates and Suddell Opticians

Yates and Suddell opticians offers professional eyecare services o the local community in Walkden, Salford.

20 September 2016
North West
Health, Retail
Local Alliances:
Salford Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

We hope to be providing a dementia friendly customer service and environment to encourage people living with dementia to visit our opticians and feel comfortable here. This will improve their confidence and well-being and help to reduce the stigma which still exists around the condition.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Lack of understanding amongst our staff and current customers about the challenges experienced by people living with dementia (and their carers) and what we can do to make life better for everyone.

2. Actions

  • Improve staff awareness

    Encourage all our customer facing staff to attend a Dementia Friends awareness session helping them understand more about the issues people with dementia can face, relating this to the Opticians environment. 


    2016 - Third Quarter Update

    September 2016 - New member 

  • Make the environment more dementia friendly where possible

    Review our customer environment in the opticians, using the dementia friendly environments checklist provided and make any immediate changes we can now, noting those we can make at the next refurbishment 


    2016 - Third Quarter Update

    September 2016 - New member 

  • Support the Dementia Friendly Communities campaign in Salford

    We have joined the Salford Dementia Action alliance and will display the Dementia Friendly Communities logo publically, informing customers why this important 


    2016 - Third Quarter Update

    September 2016 - New member