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HSBC - Bracknell

HSBC is one of the world's largest banking and financial services organisations. With around 4,400 offices in both established and emerging markets, we aim to be where the growth is, connecting customers to opportunities, enabling businesses to thrive and economies to prosper, and, ultimately, helping people to fulfil their hopes and realise their ambitions. We serve around 46 million customers through our four Global Businesses: Retail Banking and Wealth Management, Commercial Banking, Global Banking and Markets, and Global Private Banking. Our network covers 71 countries and territories in Europe, Asia, the Middle East and Africa, North America and Latin America.

28 November 2017
South East
Businesses and shops
Local Alliances:
Bracknell Forest Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

The Alzheimer's Society is supported at a national corporate level by HSBC.

HSBC Bracknell believe that it is important to support staff and customers alike that are touched by dementia at a local level.

HSBC Bracknell are committed to raising awareness of dementia within their organisation to enable their staff to be sensitive to the needs of, and, make a difference for people living with dementia in the community.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

HSBC Bracknell believe it is imperative that the action plan is kept alive within the branch and will achieve this through reviews at team meetings and also a dementia champion within the branch.

HSBC Bracknell will ensure that dementia is in focus constantly during all interactions with both colleagues and customers alike.

Member website


2. Actions

  • Dementia Friends

    All branch staff to attend a dementia friends session so that they will be more equipped to help and support customers or colleagues living with dementia

    Being implemented

    2016 - Third Quarter Update

    New Member Action

  • Dementia Champion in Branch

    HSBC Bracknell will appoint a dementia champion for the branch.

    The dementia champion will ensure that all staff have attended a dementia friends session and arrange sessions to capture those missed.

    The dementia champion will also ensure staff have access to the most up to date information regarding dementia.

    The dementia champion will attend a course to become and Dementia Friends Champion and therefore be able to deliver Dementia Friends sessions to new staff members in branch.

    The dementia friends champion will assist with fundraising where appropriate.

    Being implemented

    2016 - Third Quarter Update

    New Member Action

  • Dementia Aawareness

    HSBC Bracknell will drive awareness raising internally with staff that will in turn promote a dementia friendly environment for customers to ensure that all customers feel supported when using their services.

    Awareness will be driven around customer security for people living with dementia with all staff to ensure that additional security steps are taken if needed. 

    Being implemented

    2016 - Third Quarter Update

    New Member Action