Ashton Town AFC

Semi Professional Football Club in the heart of the community. From Adult football teams for both Male and Female, Junior Teams, Radio Club, Quiz nights, and also now a weekly Dementia Cafe. Also regulary host charity events, now having raised over £40,000 within the last 6 years for various charities.

21 September 2016
North West
Charity, Children Young People and Students, Community organisations, Hospitality, Voluntary, Voluntary Sector
Local Alliances:
Wigan Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Our aim is to provide a consistent safe environment where both people with dementia and their carers can chat and reminisce, or even take on practical tasks within our club garden. Our doors will be open every Monday 12-2 for free brews and biscuits, whilst once a month we will also host an event which will be anything from guest speakers to musicians.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Dependent on the number of attendees, a challenge would be to get enough volunteers from the football club to be trained in this field. It also seems a challenge to compete and attract such people as within the borough there seems many a similar group, and talking to the people in question they feel pressured to attend all. We want to make it as appealing as possible, and certainly for it not to come across as a chore.

Member website

2. Actions

  • Managing the demand, and catering for the group's needs

    After a period of trial and error, we have settled on opening our doors  every Monday 12 noon -2 pm.   What we have found is that this works best in meeting the needs of the group, without pressure to attend excessive numbers of sessions.. 

    Being implemented
  • Dementia Memorial Gardens

    We have a big venue and it was an early request from attendees that we host garden sessions so that attendees can keep their fingers 'green' and regularly attend and monitor their garden plot giving back some form of ownership to the individual. Our main issue is money to set up. this is in process, as also the great British weather hasn't helped.

    Being implemented
  • Monthly activities

    We plan that our doors are open weekly for general chat and reminisce, however we also  aim to have a monthly event on a Friday where attendees can come up with ideas of the entertainment they want and then it's down to us to implement.  We have done two events now, and will consult our users as to the content of future events.