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Molson Coors Brewing Company Ltd

Molson Coors Brewing Company is one of the world’s largest brewers. In the UK and Ireland, we have around 2,000 employees and breweries in Burton upon Trent, Tadcaster, Alton, Franciscan Well in Cork, Ireland and Sharp’s brewery in Rock, Cornwall. We have a market share of around 20% of the UK beer market and a portfolio that includes Carling, the UK's best-selling lager for three decades, Coors Light, Grolsch, Worthington's, Caffrey's, Cobra, Doom Bar, Singha and a range of speciality beers.

7 September 2016
West Midlands
Local Alliances:
Staffordshire and Stoke-on-Trent Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

We believe we could support dementia friendly communities by encouraging our colleagues to become Dementia Champions and by providing our customer-facing teams with resources to help retailers and landlords develop their premises into dementia friendly spaces. We can help educate landlords to recognise symptoms of dementia.

We will also encourage our colleagues to interact with people living with dementia to understand their needs and provide time and understanding of their needs.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Challenges would include engagement with customer-facing teams to take on another role and to have these discussions with customers; or indeed encouraging time-poor colleagues to find the time to volunteer.

We also need to be mindful of the words we use publicly so as people understand that just because we support Alzheimer's Society, we do not see a correlation between the condition and consumption of alcohol.

Member website


2. Actions

  • Create an Alzheimer's Society Guide for customer-facing employees

    We will create a guide for customer-facing colleagues to be part of their 'Brewkit' deck which they take to customers when selling in product. This will show our support for the charity as part of our DNA and will show that we are committed to helping our customers (both on and off trade) to become dementia friendly premises.

    Initial Scoping

    2016 - Third Quarter Update

    New member

  • Raise awareness of dementia in the business

    We will continue to raise awareness and profile the work of Alzheimer's Society and Dementia Friends by holding Dementia Friends sessions for colleagues and focussing on the charity during our annual 'Our Beer Print Month' in September.

    This will be done through promoting volunteering opportunities, case studies, video, covering colleagues who complete the memory walk, using internal social media and exploring new ways of getting involved.

    We will also support Dementia Awareness Week in May through various engagement activities.


    2016 - Third Quarter Update

    New member

  • Five Commitments

    We will encourage colleagues to commit to five commitments over the lifecycle of the charity partnership - one for each forget-me-not petal. If every colleague does this, this equates to 9,500 positive actions for the charity. Commitments could include remembering a loved one, raising money, becoming a Dementia Friend, etc.

    Being implemented

    2016 - Third Quarter Update

    New member

  • Support employees living with dementia

    We will provide a permanent link on our wellbeing/HR pages of our intranet, signposting where colleagues can go for advice, help and support if they or a loved one is diagnosed.

    We are also bringing Alzheimer's Society to the top of our GAYE website, to encourage colleagues to donate through their pay.


    2016 - Third Quarter Update

    New member