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Rotherham United Football Club - New York Stadium

AESSEAL NEW YORK STADIUM IS ONE OF THE FINEST EVENT VENUES IN SOUTH YORKSHIRE. Christened the AESSEAL New York Stadium, home to Rotherham United, this recently opened stadium offers a superb range of suites and exceptional catering for the perfect setting for all private and corporate functions. The first game at this brand new venue in South Yorkshire was at the beginning of the 2012-2013 season.The name New York Stadium derives from the area in which the new stadium is based. The old Guest and Chrimes Foundry made the distinctive fire hydrants which are now dotted around the streets of New York.Chairman Tony Stewart and Honorary Ambassador and 2010 World Cup final referee Howard Webb formally announced New York as the name of the £20m landmark venue in December 2011.

2 August 2016
Yorkshire and Humber
Membership Organisations, Recreation
Local Alliances:
Rotherham Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

We will be committed to learning more about dementia and dementia friendly environments to ensure that we are inclusive and encourage people and supporters of football to still feel able to attend matches.

We will work with RUFC community trust to provide suitable health groups to encourage people with dementia keep fit and socially included and stimulated

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

We have 20 full time staff members and 150 stewards who work on match days embedding the knowledge required will need consideration and continued review.           

2. Actions

  • Dementia Awareness/ Dementia Friends

    We will provide dementia awareness sessions and consider the most practical method of ensuring all staff now and in the future have suitable dementia awareness training.

  • Dementia Friendly Environment /Signage

    We will look at the Dementia Friendly Physical environment check list and comply with all point that we are able to. We will provide a quiet area for anyone who is in need of care and time to feel more relaxed and composed.  

    We will gain knowledge about dementia Friendly signage and use on occasions when service users with dementia /learning difficulties or are partially sighted are attending an activity group.

    We will consider dementia friendly environments when making changes /improvements in the building  

  • Herbert Protocol

    We will ensure all steward and security have knowledge of the information gathering tool Herbert protocol to aim helping a missing person be found as quickly as possible.

  • Promotion of the work of RDAA and Dementia Friendly Communities

    We will promote RDAA to other organisations and within Rotherham using as many methods as possible including social media