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Age UK Bromsgrove, Redditch and Wyre Forest

Age UK Bromsgrove, Redditch and Wyre Forest is an independent charity which provides services for people over 50 years across the North Worcestershire area. Our aim is to encourage people to live healthy and active lives and to remain independent and connected with their communities for as long as possible. Our local teams provide support to promote good physical and mental health for older people across North Worcestershire this includes the main areas of population and also many rural areas. Our services are designed to support all older people and their carers who either live alone or with support, assist them to retain or regain skills and maintain relationships. We support older people with disabilities and people with memory problems and people living with a diagnosis of dementia. We adopt a person centred approach through our services. This is through a range of services for older people across including Information and Advice, wellbeing Service,Help at Home, Befriending, Care Call, Foot Care, Home Maintenance, Luncheon Club, Social Activities including ‘men in Sheds, and digital inclusion. We support people to remain independent, deal with money worries, reduce isolation and increase social opportunities or provide support during difficult times. We work with and for older people across diverse communities. Our clients are often those living on low incomes, people who are socially isolated and those whose continuing independence is at risk. We work hand in hand with partners such as Citizen advice.

7 June 2017
West Midlands
Businesses and shops, Care, Charity, Community organisations, Health, Social Care, Voluntary, Voluntary Sector
Local Alliances:
Redditch and Bromsgrove Dementia Action Alliance, Kidderminster Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Through reaching out to people over 50 with a diagnosis of dementia and encouraging them to join in our existing groups and access our services, whilst developing specific services and shared activities amongst peer groups for mutual support. Working with partner organisations to ensure that the voice of people with dementia in all our communities is heard and that their views help to shape our future plans and developments. By ensuring that all our services and groups are run by staff who have been trained in dementia care and that they are run in dementia friendly environments with an eye to transportation issues and navigation. By working with other providers to ensure they build in dementia friendly components to their service and group offering. By influencing policy makers through membership of numerous committees to take into account the needs of all older people including those with a diagnosis of dementia.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Awareness of dementia is developing rapidly at present, but understanding of the complexity and the diverse symptons of the disease still lags behind. Poor understanding may lead to intolerance which can result in loneliness and isolation. Access to high quality services and support can be variable, and may not recognise that the individual needs of the person with dementia, and their families and carers, can be very different at different stages of the disease. Most of all people with dementia need access to information, advice and a "friend" to enable them to live well with dementia.

Organisational challenges:

Whilst we are able to offer services to support people living with dementia it is difficult with existing resources to manage a tailored service to meet individual needs.Communication issues in raising awareness of dementia across the whole organisation. Lack of resources for the development of our new dementia awareness training programme for all staff Logistical problems in scattered rural communities while at the same time having to cope with the expected increase in people with Dementia over the forthcoming years.

2. Actions

  • Improve understanding of dementia amongst all our staff and current service users

    All existing staff and groups will receive a Dementia Friends Session with the opportunity to ask questions to ensure a greater understanding of the condition is achieved and clear plans established of how people living with dementia and their carers will be made to feel welcome and wanted. All staff will be encouraged to become Dementia Friends.


    2016 - Third Quarter Update

    New member

  • Awareness of our premises environment and issues it may present to someone living with dementia

    Review of premises, alter anything which can feasibly be changed, staff awareness of other possible issues to enable them to support appropriately.

    Initial Scoping

    2016 - Third Quarter Update

    New member

  • Develop more Dementia Friendly Activities within our social activities

    Develop awareness around activities suited to people living with Dementia to enable them to have social integration.

    Initial Scoping

    2016 - Third Quarter Update

    New member

  • Work with our local DAA's to develop Dementia Friendly Communities

    Our Local Dementia Action Alliance brings together regional and local members to improve the lives of people with dementia in our areas. We will actively work with them to develop Dementia Friendly Communities.

    Being implemented

    2016 - Third Quarter Update

    New member