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Age UK Norwich

Age UK Norwich is dedicated to making later life the best it can be for anyone aged 50+. An independent charity, Age UK Norwich is a brand partner of Age UK Federation. We have a track record established over 70 years of providing support and services to the older people of Norwich. Our provision is grouped under three strategic themes, with close operational links between them to ensure that individual's needs are met. • Prevention-we keep people healthy, active and maintain their wellbeing. We tackle loneliness, help claim benefits and reduce the risk of hospitalisation • Resilience- we help people manage their long term health conditions; care for their loved ones, learn new skills and make the communities they live in better able to provide support • Understanding- we raise awareness of dementia, and help communities to know what their older members need and want

17 February 2020
East of England
Charity, Social Care
Local Alliances:
Norwich City Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

As well as supporting the co-ordination of the Norwich City Dementia Action Alliance, our pledged activity will support the strategic outcomes as follows;

Through our expertise in Dementia Care, we will train all our staff and volunteers to be Dementia Friends and support organisation in the city to do the same.  This supports outcome 6 – “I have a sense of belonging and of being a valued part of family and community life”.

We have plans to extend the carers support provided at our Day Care Centre to different areas and communities of Norwich. This includes advice and guidance, respite care and welfare rights. This supports outcomes 1 “I have personal choice and control over decisions” and outcome 3 “I have support to help me live my life”.

We already work with a lot of older people in the city, and we will ensure that our existing services work for people with Dementia. We will also ensure that for people who require support or information, that they are easily guided to our Dementia hub at Marion Road, for day care or carers support. This supports outcome 2 “I know that services are designed around me and my needs”.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Availability of charity funding for Dementia services to support the long-term provision of social care and maintaining the importance of Dementia Friends and inclusivity within the city.

Meeting the expectations of local organisations. Limited frequency and locality of Dementia Champion trainers may slow the groups’ targeted progress.

Difficulty of evaluation of benefits for some commercial organisations, possibility limiting their engagement or appetite.

2. Actions

  • Appoint a Dementia Development Lead to coordinate our plans and activity within the city, including the Norwich City DAA.

    Dementia Development Lead was successfully appointed in February 2016. They were instrumental in forming the Norwich City Dementia Action Alliance and they continue to support the function of that group and our own dementia friendly programme.

  • Establish a “Dementia Friends Champion” role within our organisation who will deliver the Dementia Friends programme.

    Three Dementia Friends Champions have been appointed and trained within the organisation.  We have successfully trained all our staff and the Dementia Friends Info Sessions are now part of our standard staff/volunteer induction. A proportion of our volunteers have also been trained and we continue to increase this number. 

  • Championing dementia awareness and providing support for people living with dementia and their carers across the city.

    We continue to network organisations across the city to encourage membership of the Norwich City Dementia Action Alliance.  To date (May 17), we have trained 741 people in the city in dementia awareness or as Dementia Friends, either within member organsiations or the general public.  From our Day Care and Dementia Centre at Marion Road, we provide access to respite care and a Carer Support Worker for peer support, advice and guidance and wider opportunities to remain engaged in the community.  We provide range of community projects that are accessible for people living with dementia, or specific to their needs, such as "Still on the Ball" and "Veterans Recall," reminiscence groups, walking football, walk in the park, Life Stories and craft/reading gtroups.  

  • To be an active member of Norwich City Dementia Action Alliance (NCDAA).

    As one of the founding members, we take an active role in the organisation of the Norwich City Dementia Action Alliance, providing both Chair and Secretariat duties.  Collaborating with our fellow members, we are continually providing guidance on pledges, organsing and attending dementia/care events and supporting many to train their staff and/or volunteers as Dementia Friends.  We also network organisations across the city to encourage their membership and pledges to the Demnetia Friendly Norwich Campaign.  Shortly, we will begin work on our annual report and our application to be a dementia friendly community.