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Age UK Norfolk

Age UK Norfolk is a local independent charity established in 1947. Our mission is to support older people in Norfolk to enjoy the opportunities and meet the challenges of later life. We raise our own funds and rely on local fundraising to provide vital services across the county, including information and advice, care services and day support. Our relationship with other Age UK charities allows us to share knowledge and expertise, to actively promote the wellbeing of older people through collective national and local campaigning work. We are proud to be Making Norfolk a great place to grow old!

6 October 2017
East of England
Retail, Care, Voluntary Sector, Charity, Social Care, Voluntary, Domiciliary Care, Community organisations
Local Alliances:
Holt Dementia Action Alliance , Broadland Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

 Age UK Norfolk ensures all our services are dementia friendly.  Dementia awareness training is mandatory for staff and volunteers.

 We have developed a three hour Dementia Awareness Training package for businesses and organisations.  We have created our own Dementia Friendly Environment tool-kit that is issued to all delegates attending the training.  We have tips and advice on creating a dementia friendly environment on our website, which also includes printable dementia friendly toilet signs. 

We support Dementia Friendly Community (DFC) Groups across Norfolk by offering development advice and providing dementia awareness training.   We facilitate a network of DFC groups, issuing a monthly newsletter and organising twice yearly networking events for DFC groups to share ideas and learn from each other.

We provide support to people with dementia and their carers at four Pabulum Cafes.  People visiting these dementia cafes are offered Age UK Norfolk’s information and advice services and are signposted to other relevant support organisations.

 We operate a Life Story Book service and provide Pabulum ‘Blue Books’ for people with dementia to record their care wishes.

 Our staff deliver Dementia Friends information sessions to clubs, groups and schools across Norfolk.   This year we have created over 500 Dementia Friends.   

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Encouraging people to join their local DFC group or Dementia Action Alliance.Recruiting and retaining volunteers for Pabulum Café and Life Story Book Services.Ensuring that businesses, groups and organisations that take part in the dementia awareness training and dementia friends sessions turn their increased understanding into action.Maintaining the dementia awareness training package and toolkit so it’s relevant and up-to-date.Ensuring local people affected by dementia understand how to access Age UK Norfolk’s services and are aware of their local DFC group or Dementia Action Alliance.Raising the profile of our dementia services and local DFC groups.Monitoring the progress and impact of our Dementia Friendly Community groups.

Member website


2. Actions

  • Action 1: To be an active member of the Broadland Dementia Action Alliance steering group.

    Age UK Norfolk team members will use their experience of working with other dementia friendly communities in Norfolk to be active steering group members.

    Being implemented
  • Action 2: To support and promote activities for people with dementia living in Broadland, including the Age UK Norfolk Pabulum Cafes in Horstead and Old Catton.

    Age UK Norfolk runs two dementia support groups (Pabulum Cafes) at Horstead and Old Catton providing monthly activity sessions for people with dementia and a break away group for carers.

    We will also promote other activities for people with dementia and their carers in Broadland in our monthly e-newsletter The Umbrella and through social media.   

    We can also provide networking opportunities and peer support to other dementia cafes and support groups in the Broadland area.

    Being implemented
  • Action 3: To continue to ensure all staff and volunteers delivering Information and Advice, Advocacy, Telephone Befriending and all other Age UK Norfolk Services in Broadland are trained in dementia awareness.

    All our staff and volunteers will receive dementia awareness training before they start work in the community.  We made a commitment to become a dementia friendly organisation in 2012 and we continue to honour that commitment. 

    Being implemented