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The Perfume Shop, Darlington

We are a retail outlet that sells both men's and ladies fragrance.

25 July 2016
North East
Local Alliances:
Darlington Dementia Action Alliance, North East Dementia Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Be aware that our flooring might be an issue to someone living with dementia and assist by approaching the individual to offer assistance as needed.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Inability to change our floor surface.

Member website


2. Actions

  • Dementia Friends

    We will ensure all our employees undertake the Dementia Friends information session in order to heighten our knowledge and awareness of the disease. 

    We will also have a copy of the 'Customer Facing Staff Guide' available in the staff room as a reference for our employees.

  • Coin Recognition Chart

    We will display the coin recognition chart on our tills to help any customers that may struggle to distinguish between their coins and recognise the values.

  • Environmental Checklist

    We will use the environmental checklist as a tool to make staff more aware in regards to our flooring and customers coming into our store.