What are cookies?

Our site uses cookies. A cookie is a small text marker stored on your computer that enables us to track the use of our website. We use cookies to help us understand what our users' interests and preferences are to ensure the website is as user friendly as possible.

This site only uses cookies in order to provide a service to visitors. No personal data is stored in cookies and cookies are not used in order to provide advertising. Cookies are used for the following purposes:

Learn more about cookies on aboutcookies.org

If you have any concerns about the processing of your personal data by the Dementia Action Alliance, please contact the Secretariat, c/o Alzheimer's Society, 43-44 Crutched Friars, London, EC3N 2AE.

Accept and continue


ActiveSouthend is the Community Sports Network for Southend. A range of organisations form part of ActiveSouthend. The main aim of the group is to increase participation in sport and physical activity to those within the borough

30 April 2018
East of England
Local Alliances:
Southend, Castle Point and Rochford District Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

ActiveSouthend aims to provide sport and physical activity in an environment conducive to those with dementia and their carers.

 To work in partnership with the appropriate organisations to improve the Dementia Friendly Community in Southend.

 To respond to any feedback regarding dementia in a proactive manner, to be able to make improvements to the experiences we provide.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

To understand dementia and what we already do that is conducive to those with dementia, as well as developing to make the experiences we provide more dementia friendly.

To understand how to best deliver.  Publicising the benefits of an activity programme and attracting people with dementia and their carers to the programme at a time most suitable to their needs for this type of support.  The other way may be to have inclusive sessions, where those with dementia and those without dementia share the same experience.

Attracting and applying for funding for this project and finding examples of best practice in this area.

Member website


2. Actions

  • Supporting the SDAA

    ActiveSouthend will support the SDAA by attending, contributing and participating in the steering group meetings and subsequent events that become available


    2016 - Fourth Quarter Update

    Attended the last steering group meeting.  Consulting with those on ActiveSouthend to establish the demend for dementia friends training.

  • Active lifestyle opportunities.

    Through the provision of sport and physical activity we will look to create a dementia friendly experience.  In addition, instructors will be dementia friends.  To continue to work with partners to develop the dementia swimming sessions at Southend Leisure and Tennis Centre.


    2016 - Fourth Quarter Update

    Nancy Smith raised the profile of dementia at the recent ActiveSouthend meeting. I am in the process of consulting with those on ActiveSouthend to establish to demand for dementia friends training.

  • Partnership working

    To work in partnership with a range of organisations within the SDAA to continue to enhance a dementia friendly community within Southend


    2016 - Fourth Quarter Update

    I attended the recent steering group meeting and plan to attend the next.  In doing so, I hope to build up my partnership links to enhance the dementia friendly experience.