Approach provides services to meet the needs of older people with dementia or mental health needs along with adults who are socially disadvantaged. Our services include: • Specialist Day Care Groups • Men in Sheds Day Care Groups • Dementia Advisors • 1:1 Day Opportunities Support • Carers Cafes • Training Services

12 October 2018
West Midlands
Voluntary Sector, Voluntary
Local Alliances:
Staffordshire and Stoke-on-Trent Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Being part of the DAA is a natural progression for Approach, who has been providing support to people affected by dementia in Staffordshire for over 35 years. The three projects outlined in our application show our commitment to improving service design and delivery for people affected by dementia in Staffordshire.

The three actions outlined in our application will be monitored through our non-executive board of directors who meet on a bimonthly basis and provide the governance system for the organisation. Their views and comments will also be fed into our biweekly management meetings that structure the delivery of all our services.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Approach are committed to delivering outcomes for people living with dementia, and as such we don't foresee any challenges to achieving them.

2. Actions

  • Call Me Project

    Develop multiple access points for carers of individuals affected by dementia, using social media and smart technology. The first of stage this has been launched with the creation of the Approach smart phone app, that gives information and points of contacts out of traditional office hours.

    This is the first stage of a project that was inspired by the husband of somebody with a diagnosis of dementia who felt isolated by his caring role. Call Me is a new and innovative service that provides peer support, professional advice and crisis in the intervention for both the individual with the dementia and their carer.

    The Call Me chat room will use Facebook as an access point, but will be monitored so that if individuals express issues that need professional intervention this will be made available on a one-to-one confidential basis.

    Caring for somebody affected by any long-term condition is a tiring and emotionally exhausting role, dementia has the added impact that unfortunately medically though there are many interventions and supports there is no cure. Approach recognises this and is setting up Call Me as a way of providing person centred social care support available whenever needed i.e. 24, 7, and 365.

    Being implemented

    2016 - Second Quarter Update

    New member

  • Support and advice for people with a learning disability and their families who are affected by dementia.

    Approach has started working in partnership with the health authority learning disability directorate and a fellow voluntary sector organisation, in the development of specific training on dementia for professionals and informal carers.

    Approach recognises that people with a learning disability are living longer in society and the risk of developing dementia for those people with Down syndrome has been recognised in recent years to be a major issue.

    This project is aimed to address this issue by providing specific training and support alongside academic analysis so that this work can be taken forward across the region.


    2016 - Second Quarter Update

    New member

  • Support and advise Freeport Retail Park in Staffordshire to become a dementia friendly environment

    A commitment has been made by both organisations Approach and Retail Park to work towards becoming a member of the Dementia Action Alliance and maintaining a dementia friendly shopping environment. This will be celebrated at an event in September 2016 within the Freeport shopping centre alongside staff and the general public being offered the opportunity to participate Dementia Friends Sessions.


    2016 - Second Quarter Update

    New member