SBC Sports Development Unit / Active Coast & Country

We are part of Scarborough Borough Council and we assist community members / groups to participate in physical activity and sport. The Active Coast & Country programme is our delivery mechanism for this and its role is to deliver a community outreach multi - sport programme.

30 August 2017
Yorkshire and Humber
Clinical Commissioning Group, Community organisations, Education Sector, Health, Local Authorities, Recreation, Schools
Local Alliances:
Scarborough Dementia Action Alliance, Whitby DAA Collaborative, Yorkshire & Humber Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

We are always looking to work with key partners in order to develop effective delivery. The opportunity for us is to also deliver projects like the Club as a Hub scheme with North Yorkshire Sport and also the Sporting Memories initiative are very positive aspects. We will also have the opportunity to support our existing delivery and network of sports clubs to become more dementia aware and become more effective in their engagement.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Our main challenges are awareness and capacity. We have started to attend the local DAA meetings and are making closer links with the organisations involved. We are also attending a Dementia Friends course to raise awareness and assist with the Club as a Hub initiative.

2. Actions

  • Support the Club as a Hub initiative

    Within the first year of the programme we will offer support to Scarborough Bowls Centre. The whole club from head coach to bar staff, paid members of staff to volunteers will be supported through training which will include:

    Specific support to develop their role within the community and be aware of health and well-being issues of older people, dementia and bereavement and any other issues which may be affecting their members and potential new members.

    A North Yorkshire Play Bowls Activator Course and a Coaching Disabled Bowls player’s course (or equivalent courses in other appropriate sports) will be organised each year with 10 free places per course.

    The clubs will also benefit from significant support through the Sport England ‘Club Matters’ structure. North Yorkshire Sport will work with each ‘Hub’ club to run a diagnostic to outline their developmental needs in Finance, Marketing and Promotion etc.

    Being implemented
  • Dementia Friends

    We aim to have our four members of staff trained as Dementia Friends and also make our delivery service dementia friendly. This will assist us engage further with the community and increase participation in aspects such as walking football and inclusive sport (boccia, goalball, etc.)

    Being implemented
  • Sporting Memories

    We would like to assist in the development of the Sporting Champions initiative in our district. Initially this will be done by our staff and then hopefully by volunteers. This session could also involve some activity delivery such as boccia.

    We will work with local DAA groups and North Yorkshire Sport to deliver this.

  • Inclusive / Disability Sport Group

    We have an established Disability Sport Group that has active membership from our Borough's inclusive clubs. Our aim is to make all the member clubs dementia friendly and aware of the Club as a Hub programme.

    This will be discussed at our quarterly meetings and will also be updated through our local DAA.

    This action will assist our clubs become more inclusive and also increase participation.