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Hollow Trees Farm Ltd

Hollow Trees is a 140 acre farm in the small village of Semer near Hadleigh. It is an award winning popular destination for families and visitors of all ages. The farm shop produces meat, vegetables and plants and these are all sold via a large on site farm shop, butchery, coffee shop and plant centre. The farm is open to the public all year round with lots of animals to see and feed and additional fun activities. There is also a full programme of seasonal events, group visits and birthday parties. Hollow Trees Farm employs a team of approximately 60 staff.

2 October 2018
East of England
Businesses and shops
Local Alliances:
Hadleigh Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Improve our staff awareness and understanding of dementia via training, therefore making Hollow Trees a place where people living with dementia and their carers feel welcome and comfortable when visiting.

We will review our facilities to try and ensure that everything is easily understandable and clear.


2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Training of staff at meetings etc would be a challenge because of the diverse shift patterns worked, and the levels of staffing needed so taking people out of their designated workplace for a meeting would leave areas unstaffed.

However, information sheets and smaller gatherings of staff for short periods would perhaps be our way to deliver the information needed for staff.

Member website


2. Actions

  • To raise awareness with staff the difficulties that some of our customers may face and how they can be helped.

    Nominate a member of staff to be Hollow Trees’ Dementia Champion and be a ‘go to’ person within Hollow Trees for other staff to gain information.

    We will try to make all staff more dementia aware by giving each member of staff information sheets on dementia and where possible invite staff to a dementia aware information session.

    We will issue each member of staff a list of tips for helping customers with dementia.


    2016 - Second Quarter Update

    New Member

  • We aim to be welcoming and helpful to people living with dementia and their carers.

    We plan to carry out an audit of our premises to outline any changes that we feel necessary during scheduled maintenance or repairs to improve our site and make things clear for those living with dementia.


    2016 - Second Quarter Update

    New Member

  • Support the Hadleigh Dementia Action Alliance to become a dementia friendly community.

    We plan to support the work of the Hadleigh DAA to become a dementia friendly community by making our site welcoming to dementia affected people and their carers. We plan to supply information on our premises to signpost people affected by dementia to local support services.


    2016 - Second Quarter Update

    New Member