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Dalton Park Outlet Shopping Centre

Dalton Park is a retail destination in Co Durham with over 50 outlet stores offering up to 50% off a wide range of high street brands. With plenty of cafes dotted throughout the mall too where you can sit back and relax and free parking.

1 June 2016
North East
Local Alliances:
County Durham Dementia Action Alliance, North East Dementia Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

We want to ensure that all our customers have a positive experience when they visit. That may be by changing some things that our customer services team do or by helping to provide access to information on where our customers can get support. 

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

We will be producing our own action plan to track what improvements we are making for a number of customer groups. Once established this will be reviewed on a quarterly basis.  

Member website


2. Actions

  • Build awareness within the customers services and facilities team

    Staff to attend Dementia friends awareness training

  • Build our customers awareness of dementia and the support available

    Invite Alzheimer’s society on site and provide a pop up stand in the mall so information can be provided to customers. Build this in to be provided during Alzheimer’s awareness week every year.

  • Review signage across the centre

    Exit signs in toilets during the refurbishment. Investigate being able to zone the car parking and add letters or numbers to help people remember where they have parked.