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Limon Attire Limited

Our unique range of clothing is thoughtfully designed to help maintain the dignity, Identity and Individuality of those living with dementia (particularly late stage). Combining a background in fashion with experience caring for her mother, director Barbara Lewis is developing an attractive, engaging and practical range of colourful and joyful garments

10 February 2020
North West
Care, Domiciliary Care, Retail
Local Alliances:
Manchester Dementia Action Alliance , Oldham Dementia Action Alliance , Tameside and Glossop Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Promoting the idea of maintaining the dignity, identity and individuality of those living with dementia and encourage carers to help those with dementia to dress for their own dignity, identity and individuality and not for the convenience of others. 

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Contacting those who are caring for people at home.

Educating caregivers that appearance matters just as much (if not more) for those living with late stage dementia. Most of us have a package by which we are judged (speech, demeanour, action) but those with late stage dementia have had much of this stripped away and therefore appearance is the primary way in which people with late stage dementia  will be judged.

Member website


2. Actions

  • Attending major targetted events to educate carers

    Presentation at Valerie Foundation event in Sheffield May 2016

    Taking a stand at the Alzheimer's Show in London June 2016

    Making contact with local coordinators of care groups

    Being implemented

    2017 - Fourth Quarter Update

    Actions during quarteers 2,3 and 4 of 2017

    Took a stand at Alzheimer's Show Manchester and gav a 20 minute talk about appearnce and dignity

    Given presentations to Daisy Dignity  and various other carers groups.

    Presentation to Care Home Managers' Training Day.

    Attnended Defying Dementia Day (Lancaster) and Dementia Hubs

    2017 - First Quarter Update

    Attendance at Alzheimer's show in London was successful.

    Talk at the Valerie Foundation along with display in the exhibition went down well.

    Attended other events including the 'All My Beauties' premier at Manchester Cathedral

    Gave a talk to a local CWL and a Cheshire WI with a further one in May. Now looking to present to Ashton area.

    Ongoing connections being made with Care groups.

    Trained as Dementia Champion to deliver Dementia Friends sessions.

  • Making product widely accessible

    Develop and publish website

    Prepare information leaflets

    Publish Facebook page

    Set up Twitter account


    2017 - First Quarter Update

    The Limon Attire Website was launched in September 2016 in readiness for the final of the Manchester Venture Fest. There I gave a presentation to around 600 people about how attention to appearance can maintian the Dignity, Identity and Individuality of people living with dementia.

    I have information leaflets ready to hand out at various events - I am booked to exhiibit at the Manchester Alzheimer's Show.

    Facebook and Tiwtter both set up and are regularly updated and