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Keelham Farm Shop

The Keelham way is about supporting local producers & farmers, making a difference in the community, as well as providing rewarding jobs for local people, we give our time and resource to help with community work, fundraising and education, focusing on schemes associated with young people, healthy eating and the environment.

21 July 2016
Yorkshire and Humber
Businesses and shops
Local Alliances:
Yorkshire & Humber Dementia Action Alliance, Bradford District Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

We talk openly with all team members about the differences in people when they enter our business and what our expectation of them is – patience & support

As part of our induction process we discuss with team members their personal dealings of family and friends affected by dementia and how can they include this in their day to day dealings with the general public when at work.

A mindful approach to customer service and how we can deliver great service to all of our customers regardless of disability or capability.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

The availability of time will be a challenge within a busy retail shop.

Making sure new team members are inspired and confident enough to put what they know into action. 

2. Actions

  • Improve Our Customer Service When Dealing with people who may have Dementia.

    We have introduced a slide on our presentation for ‘Different Approaches – Different Needs’, to help the team member understand that it may take someone longer to make a decision, may appear confused, disorientated or even forgetful and to always exercise understanding and patience.  To respect differences and to be ready to help – ALWAYS!

    Being implemented

    2016 - Second Quarter Update

    New Member

  • Awareness Raising among staff

    We have included the learnings from the Dementia Champion role into our induction process including induction workbooks for all our new team members to work to.




    2016 - Second Quarter Update

    New member

  • Website

    We will update our website so that our customers become aware of how we are working to become a dementia friendly shop.

    We will display the Dementia logo to show our support.


  • Raising Team Awareness

    We will raise awareness of the scheme and encourage team involvement by publishing an article in our team newsletter.

  • Another Champion

    We will look for a second Dementia Champion in our second shop in Skipton


    2016 - First Quarter Update