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The Gatsby Emporium Ltd

The Gatsby Emporium was designed to take on board those who needed social inclusion and those in full time caring roles who needed a well deserved break whether that be planned quality time out or those who needed 'crisis care' and found themselves in a situation where the crisis may lead to unnecessary, urgent and unplanned respite care or in worse case scenarios, full time residential care. After working within the care sector for over 10 years it was increasingly obvious that daycare was not flexible. It did not meet the needs of the cared for. Dementia does not work around time, you work around the condition and the person living with the condition. We aim to provide flexible care, fixed care, hours to suit the carers the ability to continue working, a unique late night service to enable the families to enjoy a social life with very competitive costs as the cost of care is forever increasing. We cater for; 1. 18 to 100+ as we are very aware of young onset dementia. 2. Those suffering from social isolation and loneliness by introducing the 'share a chair' observation 3. Physical and learning disabilities with our unique internal stair lift 4. Sensory loss and impairments We welcome all with openness and aim to bring old and young together.

1 March 2018
West Midlands
Businesses and shops, Care, Charity, Children Young People and Students, Clinical Commissioning Group, Communication, Community organisations, Hospitality, Recreation, Social Care
Local Alliances:
Kidderminster Dementia Action Alliance, Birmingham Dementia Action Alliance , Cannock Chase Dementia Action Alliance, Coventry and Warwickshire Dementia Action Alliance, Dementia Friendly Leominster, Dudley Dementia Action Alliance, Evesham Dementia Action Alliance, Herefordshire Dementia Action Alliance, Redditch and Bromsgrove Dementia Action Alliance, Sandwell Dementia Action Alliance, Shropshire, Telford & Wrekin Dementia Action Alliance, Solihull Dementia Action Alliance, South Staffordshire Dementia Action Alliance, Staffordshire and Stoke-on-Trent Dementia Action Alliance, Tamworth Dementia Friendly Community, Wolverhampton Dementia Action Alliance, Worcester Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

We believe that we are a 'middle' cog between home care and full time residential care. We aim to ensure we always provide full support over the choices a visitor has to The Gatsby Emporium. Our care is choice driven and we utilise the whole Community and our towns facilities to ensure that the person can still do things that matter to them

We are based in the centre of our local town. This enabling us to build the care around the person whom is the carer. This provides flexible time out care and gives us a opportunity to mix service users with the community to introduce the need for better understanding

We have many service users who use The Gatsby Emporium. These range form Dementia, those with Learning Disabilities, those with physical disablities, young person from 18 to elder users up to 100+. We believe that the range of persons who use the service, get to meet with others like them, but also persons not like them. We believe that the circle of abilities mixes very well. Offering a flexible service means that there is a set routine and a non routine based care plan. 

We work alongside many professionals who visit regularly to discuss any problems that the cared for or carer may have. We also enhance the life of those by introducing each person to our group giving the carers a opportunity to caht and discuss with others who are mirroring the problems they face.

We provide families, carers and cared for with information that we have, that we are given and information on programmes, services or aids which may make the life they lead easier. 

We participate in many groups in our local area to continue to provide better services and make our town Dementia friendly.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

The challenges we face are those of;

1; Promoting our services. Especially in a way that is actually easily accessible to people who may need it. I know by a matter of fact that the persons who have come here have found us by word of mouth or from Dementia groups. The Social Services are decreasing the assistance greatly in our area meaning more and more families will suffer at home. Daycare services are being cut dramatically and people now do not have the understanding of Direct Payments and how they can fund the ever increasing cost of private daycare services who are profiting from those in crisis need. 

2. Fear. This impacts a huge amount to our visitors. They believe that once they state they cannot cope due to a crisis situation, that the loved ones will be placed in a residential setting and that this may not be within the home and that it will not be accessible.

2. Actions

  • Provide flexible care to suit all needs

    The Gatsby Emporium believes that Flexible care is imperative those who need it as well as fixed care needs. 

    This ensures that we are there when needed and the pressure has been taken off those who have to meet time needs. The time needs such as transport picking up, medication and carers timed visits etc means that the time spent having much needed quality rest time from the cared for is always cut short.

    Being implemented

    2017 - First Quarter Update

    New member

  • All staff to become ‘Dementia Friends’

    Ensure staff sign up to become a Dementia Friend with the option of becoming a ‘Dementia Friends Champion’.


    2017 - First Quarter Update

    New member

  • Ensure our building is dementia friendly and safe for persons living with dementia to be able to use our service

    Ensure we have a service, building and working staff team to ensure that we provide a safe place for dementia service users and their families, carers and friends can be safe within.


    2017 - First Quarter Update

    New member

  • Raise Dementia Awareness

    Run an event in May 2017 to highlight Dementia awareness.


    2017 - First Quarter Update

    New member