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MASC Executive Ltd

MASC Executive provides safe and secure solutions to vulnerable people by utilising technology, experience and response procedures to ensure their safety and security. MASC Executive’s JOURNEYCALL tracking solution enables users to establish a duty of care programme with the objective of keeping your loved ones, family members and clients’ health, safety and wellbeing protected in their homes and out in the community.

3 May 2016
Yorkshire and Humber
Local Alliances:
Bradford District Dementia Action Alliance, Yorkshire & Humber Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

MASC Executive can provide a secure solution that will enhance confidence and peace of mind by utilising JourneyCall a tracking and emergency response app. With JourneyCall this will enable people living with dementia to have more freedom and increase independency knowing there is support at the end of a phone. MASC executive will provide a direct support line for families/ carers who are concerned on the ware bouts of their loved ones/ clients. JourneyCall utilise enhanced, affective, proven track record emergency response procedures to enable recovery of missing persons as well as ensuring the emergency services locate and assist the individual within minutes.


2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Cost would be a challenge as the solution is £199.99 per year even though JourneyCall is a unique product some clients may not be able to afford this.  

Understanding the impact of dementia is diverse and ensuring our approach is flexible.

Ensuring that the skills we learn from training are transferred to the work place.

Understanding the impact of dementia is diverse and ensuring our approach is flexible.


2. Actions

  • Improve our understanding of dementia

    All members of staff will attend dementia awareness session.  We will ensure all our staff are trained and have all the tools they need to fully understand the best way to help our clients.

    Support staff who works with service users with dementia by providing mentoring.



    2016 - Second Quarter Update

    New Member

  • Ensure client safety and comfort during home visits. Identify other support needs.

    Offering Home Visits

    Staff will ask if the client would prefer to have someone with  them or if they would like a female member of staff to attend the home visit

    All staff to be DBS certified

    We identify where additional support is needed and liaise with other agencies to ensure this is in place


    2016 - Second Quarter Update

    New Member

  • Raise awareness of dementia with other agencies/ partners and the wider copmmunity.

    Promote Dementia Friends through our social network

    Create pod casts part of our advertisement announcing MASC  being Dementia friendly

    Hold Seminars and invite guest speakers expressing their experience and solution’s to day to day living with dementia 


    2016 - Second Quarter Update

    New Member