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Parkgate - Rotherham

Parkgate Shopping Park is one of the largest shopping parks in the country with over 560,000 sq ft of retail and over 40 different retailers. The park is anchored by the likes M&S, Outfit, Next, Boots and H&M. Parkgate is located to the north of the town centre just off Rotherham Road. It a great alternative to the larger Meadowhall Centre ,several miles away. It is open air, the shops are close together and there is free parking in a spacious car park

18 April 2016
Local Alliances:
Rotherham Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Parkgate has been part of Rotherham’s shopping experience for many years by becoming more dementia aware and dementia friendly we can be more knowledgeable about  the difficulties a person with dementia and their carer may be experiencing.

We want to be part of the national movement to make our communities more dementia friendly and help people with dementia live well and continue to feel part of the world around them.

By endeavouring to create a dementia friendly shopping experience we will be assisting in the work needed to prevent people becoming socially isolated.

We will also become more aware of the increased vulnerability of a person with dementia            

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

 We want to be committed to make dementia friendly part of our organisations ethos to do this we need to embed dementia awareness and dementia friends into our policies and procedures and training requirements for years to come as the number of people with dementia increase. We are a very busy team so it will be a challenge to keep dementia part on our agenda and ensure all future staff have this knowledge               



2. Actions

  • Dementia Awareness /Dementia Friends

    We will source Dementia awareness training for our management /security/cleaners

    We will become dementia friends and wear the dementia friend’s badges to demonstrate commitment to working towards being dementia friendly and to indicate to people with dementia and their families that we have increased dementia knowledge

    We will access the Dementia Friends training videos by registering as an organisation on the dementia friend’s website.

    We will look into / request Dementia being added to the equality and diversity part of the World Host training

  • Involvement of retailers

    We will promote the work of RDAA to all our retailers to encourage them to gain more knowledge about dementia and become dementia friends as individual organisations.

    We will invite a representative of RDAA to explain the concept of Dementia friendly at a meeting of the retailers

  • Dementia friendly Physical Environments

    Whenever carrying out refurbishments we will seek guidance about how we can make things dementia friendly and consider if we are able to make adjustments to assist a person with dementia be more comfortable in their surroundings

  • Hosting any suitable information stands

    If an opportunity came up to host a stand to provide the general public with more knowledge about dementia in partnership with other organisations RDASH, Alzheimer’s society we will provide this facility.

  • Knowledge of Herbert Protocol and Support Services

    We will ensure our staff has knowledge about the Herbert Protocol and the benefits of this information gathering tool to security teams and the police.

    Have knowledge and information about dementia support services in case the opportunity arose to pass this on if a customer was distressed.


  • Promotion of RDAA

    We will display the Working towards being dementia friendly logo and RDAA to demonstrate to our visitors that we are committed to endeavour to be dementia friendly.

    We will discuss the national initiative to be dementia friendly with other organisations if the opportunity arose.

    We will consider showing the dementia friendly logo on our website