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Lifewise -Rotherham

The Lifewise Centre is an interactive safety centre for South Yorkshire communities, developed in partnership by the Community Safety Departments of both South Yorkshire Police and South Yorkshire Fire and Rescue. Featuring a purpose-built set, it is used to educate visitors about safety and citizenship with the ultimate aim of reducing crime and improving quality of life. The Lifewise Centre delivers inputs around: • Road safety • Fire safety • Personal safety • Online safety • Anti-bullying awareness • Drug and alcohol awareness • Cycle safety • Targeted intervention • Mobility scooter safety Housed in a former double glazing factory, the set at Lifewise consists of a mock town featuring: • Houses • Shops • Park • Internet café • Pub • Streets complete with working puffin crossing, car and single decker bus • Police station • Fire station • A &E • Magistrates’ court

5 April 2016
Yorkshire and Humber
Local Alliances:
Rotherham Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

As dementia is a growing issue worldwide it is important for Lifewise to consider how we can become dementia friendly, identifying  positive actions that we can take to help people with dementia live as well as possible across South Yorkshire. 

Our client base spans across the whole of South Yorkshire. We host community events providing information and guidance to a wide range of people who visit the centre. We also deliver outreach work to community groups and develop links with a large number of diverse communities. 

We consider areas of vulnerability and endeavour to reduce social isolation, we acknowledge that a person with dementia will be at increased risk of fraud related crime and be far more likely to be socially isolated and be a risk to themselves and others by causing house fires and having accidents in their own homes. 

In addition to the staff employed within the centre, we have a selection of volunteers and a team of Police Cadets who would benefit from a greater knowledge about dementia.  



2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Commitment to being dementia friendly for the future means that dementia as a social issue needs keeping on the Lifewise agenda – dementia awareness at an appropriate level needs embedding into our training strategy and building into our systems to ensure it is maintained and is part of our overall strategy for community care in the future.     

2. Actions

  • Dementia Awareness

    Lifewise will put dementia awareness on our agenda and provide Dementia Awareness and Dementia Friends sessions for our Lifewise centre staff and the SYP volunteers.

    We will register as an organisation on the Dementia Friends website and access the organisation Dementia Friends video clips to provide additional insight into the world of people with dementia.

    We will engage our Police Cadet Leaders in the Dementia Friends Champion training to enable them to cascade this knowledge and information to the junior cadets and other community groups. 

    We will encourage all to wear their Dementia Friends badges whenever possible – this symbol represents knowledge and care to people with dementia and their families

    Being implemented
  • Fund Raising and Awareness Raising

    We will consider how to use Dementia Awareness Week (15th-21stMay 2016) to raise awareness about dementia and raise funds of the Alzheimer’s society.

  • Community involvement to Reduce Social Isolation

    We will look at ways of increasing awareness and knowledge about support services to the community groups we work with.

    We will consider adding a dementia information section to our website.

  • Promotion of RDAA

    We will actively support the work of RDAA by informing people of the “Working towards being Dementia Friendly” work both in Rotherham and countywide.

    We will use the logos as widely as possible to make people aware of the symbol.

    We will use social media to raise awareness and follow Rotherham Dementia Action Alliance.