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North East Ambulance Service

North East Ambulance Service provides Emergency Care, Patient Transport and 111 services across the North East.

4 April 2016
North East
Emergency Services Sector, Health, Medical, Transport Sector
Local Alliances:
North East Dementia Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Improve the accessibility of information on Dementia for staff and incorporate this knowledge into the training and development of front-line and other staff.

Improve the awareness of staff to recognise the signs, understand what they can do to support people.

Improve the visibility of Dementia across the organisation, using patient and staff stories to highlight how people with dementia are supported in their day-to-day activities.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Difficulties releasing front line staff from duties to attend training – although this should be minimised by incorporating the training in Essential Annual Training.

Developing the e-learning resource

Releasing staff and identifying Dementia champions

We are providing written information and an e-learning option for Dementia Friends to sign up to overcome this issue and make Dementia resources and activities available to as many staff as possible.

Ensuring we can track staff and provide them with access to Dementia Friends badges, etc

Member website


2. Actions

  • Dementia Friends

    Ensure members of our staff become Dementia Friends in order to heighten our awareness and knowledge of dementia so that we can better assist any customers displaying the signs and symptoms.


    We will do this by providing rolling dementia friends sessions to staff on the 16th May 2016 and ask all staff to sign up to be a Dementia Friend by including the training in our Essential Annual Training programme for 2016/17.  We will Also train internal dementia champions to future-proof the initiative for NEAS

  • Information Sheets

    Factsheets will also be available on the intranet and in each Ambulance station on Dementia and a range of other needs.

  • Staff Leaflet

    We will develop a bespoke Dementia information leaflet outlining how they can recognise the signs of Dementia and how staff can best communicate and interact with people in the different stages of Dementia.


    The resource will be available to all staff and information from the booklet will be incorporated into Dementia Training for front-line staff.