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Drake Circus LP

Drake Circus Shopping Centre in Plymouth is the West Country's most popular shopping centre with over 70 of the UK's top brand names and biggest stores in the region all under one roof. These include Marks & Spencer, Primark, Mothercare, Next, Superdry, Topshop and many more... As well as our vast selection of shops, there are loads of places to stop and eat and with 1,270 parking spaces, a visit to Drake Circus shopping Centre on Charles Street couldn't be easier. We are situated in the heart of Plymouth, easily accessed by car and public transport. We have over 70 staff on site as well as over 1,400 retail staff working in the stores

21 March 2016
South West
Businesses and shops
Local Alliances:
Plymouth Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

With over 17 million shoppers a year, the team at Drake Circus interact with a diverse section of the population and are all World Host trained in Service Across Cultures with Drake Circus already having been certified as a World Host Recognised Business. Over the last 12 months we have been focussing on training our team to assist our customers who may need extra help in enjoying the retail environment we offer and have worked closely with Claire Puckey ( Dementia Friendly City Co-ordinator, Plymouth City Council) to ensure that all staff have attended a Dementia Awareness Session.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

The only limits we see are where we are unable to change certain things due to a high cost or brand guidelines however, after the training, we are now able to consider these within our longer term plans as things are replaced due to lifecycle.

Member website


2. Actions

  • All staff to attend a Dementia Awareness session.

    Drake Circus has already ensured that all 70 of it's staff team members have attended a Dementia Friends Awareness session which was greatly received and has already come into good use when dealing with the many consumers we see every day.


    2016 - First Quarter Update

    New member

  • Reviewing the physical environment

    A review of all signage has already taken place and a long term plan to change non-branded signs is being considered, albeit on the whole was found to be good.


    2016 - First Quarter Update

    New member

  • Engaging the wider retail community

    We are also now working with partners in the High Street Champions meetings with the aim of widening the Dementia Awareness sessions to over 50% of the Plymouth BID members. Part of this includes providing a conference room facility to  retailers for their use during the sessions.

    We have promoted awareness of our training and the opportunities to our 70 retailers via our newsletter and retail meetings and have also received PR from the local newspaper.

    Being implemented

    2016 - First Quarter Update

    New member