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Clarks, Fareham

Famous for its children’s shoes and foot-health initiatives, this family-owned business was created when James Clark started making sheepskin slippers from offcuts in his brother’s tannery. Although still headquartered in Somerset, most Clark’s shoes today are made in Vietnam, China and Brazil. The company claims to be the world’s biggest supplier of casual footwear, selling 50m pairs of shoes annually.

8 March 2016
Local Alliances:
Hampshire Dementia Action Alliance

1. Action Plan

It’s never too early or too late in life to start caring for your feet. Get into the habit and they’ll start caring for you – helping you avoid some of the troublesome ailments badly treated feet can bring – from lower back pain to headaches, and even indigestion!


All our store staff receive expert training when they join the company, and attend monthly sessions so they can refresh their knowledge. We also have a retail intranet in place, so that they can continue to learn.

Together with the practical experience they pick up everyday on the shop floor, this makes them the best people to advise you on anything from foot health to fitting.


Member website


2. Actions

  • Improving staff awareness and understanding of dementia, thereby having a good customer service ethos and training for our staff.

    Complete Dementia Friends sessions with relevant employees/

    Adopt www.isitdementia.com.au on our retail intranet (case study: the confused customer/the queue jumper).

    Being implemented
  • Have a willingness to respond to the individual’s needs and help/support them when we can and it is reasonable for us to do so

    We are aware of signposting options for people with Dementia and action those in line with demand.

    Being implemented
  • Submit a Dementia Ambassador, who has the ability and opportunity to influence others and is willing to use that influence to promote the interests of people with dementia and dementia friendly communities.

     Ambassador actions will be:   Promoting dementia awareness and dementia friendly communities within our organisations and amongst their wider networks/ Encouraging other branches in our organisation or group (if appropriate) to join the Hampshire Dementia Action Alliance/ Being enthusiastic about and supportive of people with dementia/ Promoting inclusivity/ Promoting early diagnosis/ Acting as a spokesperson as and when opportunities arise (not compulsory)/ Influencing others


    2014 - First Quarter Update

    New member