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Ainger Holbrows Ltd

Established in 1991, Ainger Holbrows Ltd are a family-run business selling new and used cars for over 25 years. We have a modern workshop to carry out services, repairs, MOTs, tyre replacements, engine diagnostics, body work, welding, laser wheel alignment, battery replacements and air-conditioning servicing.

21 April 2016
East of England
Transport Sector
Local Alliances:
Hadleigh Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Ainger Holbrows have years of experience of providing car repair services to the community of Hadleigh Suffolk and the surrounding areas. Our expert team offer a personal approach and are well respected in our community and have built strong relationships with all of our customers and their families. If our staff have a greater understanding of dementia we are able to help support them live well.  Ensuring our clients have a sense of belonging and of being a valued part of family, community and civic life  help them to live well with dementia.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Having been based in the community for 25 years Ainger Holbrows has a proven track record of caring about our community.  Encouraging all of team to have a greater understanding of dementia and how it may affect families will help us to provide an even better service to the community.  Demonstrating the benefits in the first instance may be seen as a challenge. 

Member website


2. Actions

  • Raising awareness

    Encourage our employees to complete a dementia friends information session to improve their understanding of dementia and the impact it has to those living in our community. Along with wearing their badges on their uniforms.

  • Working towards the HDAA aspiration of a dementia friendly high street for Hadleigh

    Displaying a dementia friendly community sticker in our window to demonstrate to the community that our team has an understanding of dementia and we will be patient and understanding with all our clients.

    Supporting the Hadleigh Dementia Action Alliance.

  • Work towards creating a dementia friendly environment.

    By completeing a dementia friendly environmental review of our premises we will improve our understanding of what is required to become a dementia friendly business. This will then be placed into an action plan that will be used when modification and repairs are made to the premises.

    Initial Scoping