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Arriva Southern Counties Gilingham

Arriva, part of the Deutsche Bahn group, is one of the largest transport services organisations in Europe, employing some 47,500 people and delivering more than 1.5 billion passenger journeys across 12 European countries every year. At Arriva Gillingham we operate local bus services within the Medway Towns covering 4.2m miles per year and delivering 10m passengers to their destinations annually.

7 March 2016
South East
Transport Sector
Local Alliances:
Medway Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

We can raise awareness amongst the general public as we are a highly visible company within the local community, we can also ensure our staff are trained to recognise someone who is in need of help or assistance to make bus travel less daunting. This will aid mobility for dementia sufferers and their carers as there will be someone there to guide them if theyu need it.


2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Training drivers and raising awareness within the organisation. A key challenge will be ensuring staff have the knowledge to help and support people with dementia and their carers and are able to recognise when someone is in need of assistance. Training will take some time due to the need to train over 200 staff.

We can ensure bus services are accessible to those suffering from dementia and their carers.

2. Actions

  • Improve understanding and raise awareness among the staff

    We will commit to incorporate dementia awareness training into our driver training programme. We will ensure that our Inspectors, driver mentors and trainers are trained as a priority in order to pass on their learning to new staff.

  • Raise awareness in the community

    We will have vinyl ‘forget me not’ emblems made these will be applied to vehicle and will provide free advertising for the organisation in order to raise awareness. All trained staff will wear badges to indicate that they have been trained and ensure they are easily recognisable if someone needs help.

  • Special Events

    We will supply a vehicle for special events and distribute leaflets to raise awareness on local bus services. We will also where possible use some unsold advertising space to promote the charity.