What are cookies?

Our site uses cookies. A cookie is a small text marker stored on your computer that enables us to track the use of our website. We use cookies to help us understand what our users' interests and preferences are to ensure the website is as user friendly as possible.

This site only uses cookies in order to provide a service to visitors. No personal data is stored in cookies and cookies are not used in order to provide advertising. Cookies are used for the following purposes:

Learn more about cookies on aboutcookies.org

If you have any concerns about the processing of your personal data by the Dementia Action Alliance, please contact the Secretariat, c/o Alzheimer's Society, 43-44 Crutched Friars, London, EC3N 2AE.

Accept and continue

Rotherham Metropolitan Borough Council

Vision from draft Corporate Plan ‘Rotherham is our home, where we come together as one community, where we seek to draw on our proud history to build a future we can all share. We value decency and dignity and seek to build a town where opportunity is extended to everyone, where people can grow, flourish and prosper, and where no one is left behind. To achieve this as a council we must work in a modern, efficient way, to deliver sustainable services in partnership with our local neighbourhoods, looking outwards yet focused relentlessly on the needs of our residents. To this end we set out four priorities: 1 Every child making the best start in life 2 Every adult secure, responsible and empowered 3 A strong community in a clean, safe environment 4 Extending opportunity and planning for the future 4.3 Underpinning those four priorities to support better outcomes and an enhanced quality of life for Rotherham people is a further priority to make sure the Council is an organisation capable of delivering this vision, namely: 5 ‘Running a modern, efficient Council‘

17 February 2016
Yorkshire and Humber
Local DAA Members
Local Alliances:
Rotherham Dementia Action Alliance, Yorkshire & Humber Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

RMBC is a key strategic partner, who works in partnership with both statutory and voluntary organizations, under the ‘Rotherham Together’ format.  In addition the Council embraces and implements partnership working opportunities across all Directorates (which are listed below).  

  • Assistant Chief Executive
  • Finance and Customer Services
  • Regeneration and Environment
  • Adult Care and Housing
  • Children & Young People’s Services
  • Public Health

 The Council also commissions and procures a wide range of services and is one of the largest employers within Rotherham.                             

As a local authority RMBC will work in partnership with people with dementia, their carers, health partners, businesses and voluntary and community sector to ensure that people with dementia and their carers; 

• Have personal choice and control or influence over decisions over their lives.

• Have services that are designed around needs and that support people to live their life.

• Are provided with the knowledge and know-how to get what they need.

• Have services in the Borough that create an enabling and supportive environment so that people feel valued and understood.

• Have a sense of belonging and of being a valued part of family, community and civic life.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

  1. The challenging financial situation for local government linked to the demographic growth in the numbers of people with dementia, including those with complex needs and other impairments.
  2. Supporting people with dementia and families and carers to have a voice and influence local strategy and services.
  3. Translating the idea of ‘dementia-friendly’ into practical actions which will make a difference for people.
  4. The sometimes very negative societal attitude to Dementia.
  5. Improving lives for people with dementia is not a single agency response.   

Member website


2. Actions

  • Implement a ‘dementia friendly’ approach across all RMBC Directorates.

    Use an incremental approach across all directorates to become dementia friendly. Activity to support the action plan will fall within current roles and responsibilities of staff.

    Have long term vision to work towards a dementia friendly society.

    Attempt to identify both strategic and operational leads for each Directorate to ensure actions are both meaningful and implemented. 

  • Ensure the views of Rotherham people with Dementia and their carers inform RMBC priorities.

    Work with people with dementia and their carers utilising current forums e.g. the Carers Forum.

    Work with the Dementia Carers Forum to help identify future learning and development needs, including delivery of the CrISP (Carers Information and Support Programme).

  • Commission Dementia Services

    For commissioned dementia support services to reflect local need.

    An example of current practise includes the partnership with Rotherham and Doncaster Alzheimer’s Society to host Memory Cafes and Singing for the Brain.

  • To provide evidence based dementia training for the adult social care workforce, voluntary sector and carers.

    Provide appropriate  dementia training dependent on  role

    Bronze to Platinum training pathways (specific).  It is now a mandatory requirement for all contracted providers.

    Dementia Friends (generic).  Regularly offer dementia friends training to the RMBC workforce.

  • Cascading information

    Use every opportunity to promote dementia awareness both with the public and staff, by working with RMBC communications and media team and with the Council’s partners.

  • Dementia Friendly Employer

    Become a Dementia Friendly employer to consider the needs of our employees who:


    are diagnosed with dementia or early onset dementia – as always, RMBC, will treat employees with dignity and respect when considering the impact of this diagnosis on an employee and throughout the reminder of a person’s working life .

    are carers of someone who has dementia e.g. be the regular promotion of potential flexible working options

    Contact the Alzheimer’s Society dementia support workers, when needed, to identify how employees can be supported

  • Membership and promotion of Rotherham Dementia Action Alliance (RDAA)

    RMBC to remain an active member of the RDAA.