1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Customer service is at the heart of everything staff at Hedge End are striving to achieve. Improving knowledge an understanding dementia sits with this ethos for customers with dementia and their families

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

It is vital that all staff are aware of their responsibilities to all customers including those with dementia and their carers, whilst working within the banks owns rules and practices set up to help and protect all customers, staff and the bank.

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