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First Group

We are a part of First, which is one of the biggest public transport operators in the UK. Operating a vast bus network across the whole of the UK, as well as operating three major train companies. In South Yorkshire we operate buses across Doncaster, Sheffield and Rotherham. Our company ethos is “Better Journeys for Life”, for our communities, our people, our customers, our partners and shareholders.

23 December 2015
Yorkshire and Humber
Local Alliances:
Rotherham Dementia Action Alliance, Yorkshire & Humber Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

The main way in which we have aimed to make a difference in our communities, is by making our drivers aware of some of the issues someone with Dementia can face. And by looking at what simple steps they can take to make using our services less stressful.           

This will hopefully help in keeping them a part of the community for as long as possible.


2. What are the challenges to delivering these outcomes from the perspective of your organisation?

The main challenge to achieving this is how to get the awareness training out to all our drivers, to make sure this vital information reaches every one of our staff.  To try to ensure standards that our customers can rely on.

Our second challenge is how to incorporate this training into our basic training of all new members of staff. So that going forwards all our staff have had Dementia Awareness training.          


2. Actions

  • Dementia Awareness Training

    First transport have established a section on Dementia Awareness as part of their driver training to ensure that drivers have an understanding of the condition and the possible affects to someone living with dementia .We will embed this in our training systems to ensure that issustained for the future .                                                                              Our main plan to make sure we get this important training out to all our 13,500 drivers in the UK, is to incorporate it into a DCPC course, which all our drivers have to attend each year. (Drivers Certificate of Professional Competence).                                                                                                       We acknowledge that  we can play a positive effect on a person who has dementia helping to make journeys feel safer and maintaining the persons independence and avoiding that person becoming socially isolated .

  • Safe Journey Cards

    We have established a Safe journey card and card holder – the card holder is a bold orange to alert the driver to the fact that the passage may have a disability or be vulnerable in some way .

    In addition we have developed a selection of cards to be displayed in the holder to give information about the issue to the driver .                         The section’ I have a hidden disability’ is suitable for a person with dementia to use/display to the driver. We will consider further development of these to have a card to state that a person has memory problems



  • Display of the working towards being dementia friendly logo

    We will give consideration and obtain costing on displaying the working towards being dementia friendly on our vechicals We will build awareness of this as a quality symbol to our drivers during training sessions  

  • Signposting

    We will have  signposting information available for staff members as part of the training session to enable them to get support if required . We will also have details of where a driver may be able to further enhance there knowledge if desired.Posters will be displayed in the depots to inform staff members where they can access  more details