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24seven Lifestyle Magazine

FREE A4 Lifestyle Magazine in Hull, Bev and E Yorks villages. Features local news, celebrity news, health, beauty, dining plus lots more to over 15,000 readers each month

19 February 2016
Yorkshire and Humber
Arts, Businesses and shops, Care, Charity, Communication, Education Sector, Emergency Services Sector, Faith Groups, Finance, Health, Hospitality, Hospitals and Hospital Trusts, Housing Sector, Legal, Letting, Local Authorities, Medical, Other, Recreation, Retail, Transport Sector, Utility
Local Alliances:
East Riding Dementia Action Alliance, Yorkshire & Humber Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Local advertising media that will offer free editorial features and have the DAA logo on our website and within the publication and other admin advertising outlets

2. What are the challenges to delivering these outcomes from the perspective of your organisation?


Member website


2. Actions

  • Awareness Raising

    Where possible we will raise our own dementia awareness, as well as the awareness of others, by either attending a face-to-face Dementia Friends session or watching the Dementia Friends online video at https://www.dementiafriends.org.uk/ and encouraging others to do so.

  • Promotion of the Dementia Action Alliance

    We will include press releases, event information and adverts as further promotion when appropriate.

    We will encourage other local businesses to join the East Riding Dementia Action Alliance.

    Implementation, Planning
  • Use of Dementia Friendly Language

    In our articles we will try to refer to ‘people living with dementia’, rather than ‘dementia sufferers’ and use positive language where appropriate.

    We will view the Language of Dementia Part 1 &2 Powerpoint available at http://www.dementiaaction.org.uk/resources/regional_resources

  • Improve our understanding of dementia

    Our manager will arrange for all staff and volunteers to attend awareness sessions on dementia to ensure greater understanding and to identify how we can help

    Being implemented