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H.A.R.T. (Holderness Area Rural Transport) is an independent charity addressing rural isolation experienced by people living in Holderness, East Riding of Yorkshire. We do this by operating a variety of community transport services from Flamborough to Spurn Point.

12 November 2015
Transport Sector, Voluntary Sector
Local Alliances:
East Riding Dementia Action Alliance, Yorkshire & Humber Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

As a community transport service we provide services to people with dementia and their carers.

Our service will contribute to the National Dementia Declaration Priority by provision of transport customised to client needs working with service providers and carers to ensure transport is a safe and secure environment and our staff and volunteers are aware of individual need.

Our service supports people with dementia to live their life and provides a sense of belonging and of being a valued part of family, community and civic life. Our transport services make provision for people with dementia and their carers to access outings that they may not otherwise attend.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Time and resources to raise staff awareness. Some of our staff are volunteers and therefore we have less control over volunteers undertaking non-mandatory awareness sessions.

Member website


2. Actions

  • Dementia Awareness

    We would like to hold a Dementia Friends information session at our premises for our staff and volunteers to attend – we will liaise with the East Riding Dementia Action Alliance Co-ordinator to arrange a suitable time and date for this.

    We will make our staff and volunteers aware of the free Scie Dementia eLearning modules that they can undertake if they wish to do so: http://www.scie.org.uk/publications/elearning/dementia/index.asp

     We will review the resources on the Dementia Action Alliance website and utilise them where appropriate, e.g. the customer facing staff guide, the dementia friendly tips for businesses and organisations, and the dementia friendly environment guidance.

  • ‘Pick up reminders’

    Whilst we can remind our service users of transport pick up times, we do not usually do this on the morning of the pick up. Some clients with dementia may forget that they have booked the service and so are not ready when the bus calls to collect them. This then leads to the service being late for the following passengers. We will review our booking process and determine if we are able to modify our reminder system to incorporate on the day reminders.

  • Publicity and awareness raising to others

    Where possible we will publicise the work of the Dementia Action Alliance to other organisations in the area, and will attend local DAA events when we are able to.