What are cookies?

Our site uses cookies. A cookie is a small text marker stored on your computer that enables us to track the use of our website. We use cookies to help us understand what our users' interests and preferences are to ensure the website is as user friendly as possible.

This site only uses cookies in order to provide a service to visitors. No personal data is stored in cookies and cookies are not used in order to provide advertising. Cookies are used for the following purposes:

Learn more about cookies on aboutcookies.org

If you have any concerns about the processing of your personal data by the Dementia Action Alliance, please contact the Secretariat, c/o Alzheimer's Society, 43-44 Crutched Friars, London, EC3N 2AE.

Accept and continue

Essex County Fire and Rescue Service

Our Mission: To save and protect lives, property and the environment. With a patch covering 367,000 hectares and a population of more than 1.74 million, Essex is one of the largest County fire services in the Uk. That's why we continue to strive for operational excellence, doing more than we have ever done to keep Essex safe. As well as fighting fires, attending road accidents and dealing with major emergencies, we are being given new responsibilities for preventative community safety work. We take this responsibility seriously and have embarked on a number of innovative schemes to educate and protect those most vulnerable in our communities. We will be doing more than we have ever done to make Essex safer

25 October 2016
East of England
Emergency Services Sector
Local Alliances:
Southend, Castle Point and Rochford District Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Here at Essex Fire and Rescue Southend we are creating a dementia friendly Fire Station including dementia friendly frontline staff and all staff throughout the station.  We are supporting Southend on Sea Borough Council to apply for Dementia Friendly Community Status by joining and supporting the Southend Dementia Action Alliance. We plan to invite people living with dementia who have retired from the service in the Borough to visit the station to reminisce and take part in planned activities. We are planning to create dementia friendly fire safety information materials and are committed to improving our relationship with our community. We also have embraced the ‘Delivering Differently in Neighbourhoods Scheme in the St Luke’s Ward which will see fire station crews from Green and Blue Watch engaging in activities within and to benefit, the community.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Our challenges include:

Availability of crews and staff to attend Dementia Friends Awareness raising.

As an emergency service our priorities locally and nationally are forever changing. So prioritising time and reacting to incidents is something to juggle daily

Ensure appropriateness of written and drawn materials for adults with dementia.

Member website


2. Actions

  • All frontline staff to become dementia friends

    Dementia Friend sessions have been successfully completed with the following Watches (crews) at Southend Fire Station; Blue Green Red White And also at Rochford Fire Station. As a Champion I will be able to provide sessions on an on-going basis for crews located at Shoebury, Hawkwell and possibly Leigh and Rayleigh Weir (as these stations provide cover for the Southend Borough)

    2016 - First Quarter Update

    To date Green watch at Southend have received their Dementia Friends session. Further sessions are scheduled for Blue and Red Watch.

    Dementia sufferers and their carers can take refuge at two fire stations after ECFRS crews have become champions of a charity.

    Firefighters at Leigh and Southend Fire Stations have become Dementia Friends after receiving training from Southend Council’s Dementia Integrated Commissioning Team.

    By becoming Dementia Friends, sufferers and carers can approach firefighters at both stations if they are lost, in need help or support.

    Charity logos can now be displayed on fire engines and on stations noticeboards while firefighters are wearing special badges.

    A Dementia Friends session will also be arranged for retained Fire Fighters at Shoebury, who provide cover for the Southend area.

    Sue Askew is renewing Champion status in order to deliver DF sessions across the Service.
  • Delivering Differently in Neighbourhoods

    Blue and Green watch Southend are in the planning phase of generating ideas to bring to the ward of St Luke’s, where the station is based. We will use this initiative to identify local groups supporting those living with dementia and their carers and can hopefully organise a station visit and some reminiscing activities. If the initiative is successful we can roll it out across the borough, and eventually the County

    Delivery Differently in neighbourhoods was a trial initiative. it is not clear currently whether this model will be rolled out across the County. However, the crews at Southend will continue to make efforts to support those most vulnerable in their community.

    2016 - Third Quarter Update

    new member

    Uncertain at this time as to whether the Delivering Differently in neighbourhoods project will continue.
  • Dementia Friendly Fire Safety Resources

    Working in partnership with people with dementia, their carers, the Southend Dementia Action Alliance members and Southend Borough Council we would like to develop user friendly  fire safety information and materials that specifically meet the needs of people with dementia

    Initial Scoping

    2016 - First Quarter Update

    We are in the process of producing 50 easy to read fire safety in the home booklets.

    Once these have been approved by focus groups we will continue to produce these as necessary.

    Ned to discuss with Nancy asap