What are cookies?

Our site uses cookies. A cookie is a small text marker stored on your computer that enables us to track the use of our website. We use cookies to help us understand what our users' interests and preferences are to ensure the website is as user friendly as possible.

This site only uses cookies in order to provide a service to visitors. No personal data is stored in cookies and cookies are not used in order to provide advertising. Cookies are used for the following purposes:

Learn more about cookies on aboutcookies.org

If you have any concerns about the processing of your personal data by the Dementia Action Alliance, please contact the Secretariat, c/o Alzheimer's Society, 43-44 Crutched Friars, London, EC3N 2AE.

Accept and continue

Altrincham Football Club

As the senior a semi-professional football club in Trafford we attract on average 1-2,000 spectators at every home game from the local area and further afield. This offers a good platform to raise awareness amongst the followers. Some of our supporters may be people with dementia so by making the football club a dementia friendly place, we can reduce barriers that may prevent people with dementia from attending.

19 January 2016
North West
Local Alliances:
Trafford Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

The football club is committed to raising dementia awareness across all of its activities. This will extend from utilising our strong links with our local community to making the experience of visiting the J Davidson Stadium as dementia friendly as we can. As we learn more about dementia and those who live with it, we will endeavour to bear their needs in mind when developing new initiatives. 

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Whilst we strive to run our operations in a professional manner we are dependent on a dedicated team of volunteers who oversee the day to day operations. As such funding for training and facility improvements will be a challenge.       

Some areas of the stadium are dated compared to modern facilities which can make the stadium unfriendly for people with dementia.

Staff and supporter awareness may be low which could create a challenge in general understanding of spectators attending.

2. Actions

  • Improve our Understanding of Dementia

    We will arrange for all members of our Board, customer facing staff and volunteers to become Dementia Friends. This will help us to recognise symptoms of dementia and how potential issues faced by people with dementia can be resolved in the stadium environment.     

  • Raising Awareness of Dementia

    We will stage an annual ‘Memory Game’ encouraging supporters to bring memorabilia to the game and highlight the importance of reminiscence in helping people with memory problems. We will also theme the day to highlight the needs of people with dementia and how the club and our supporters can help them continue to live well in our community.

  • Publicising the DAA and Dementia Friends in the Football Community

    We are aware there are only a handful of professional football clubs in the DAA movement at present. As the first in the Vanarama National League we will encourage our fellow clubs across all competitions to become more dementia friendly. We will display the Dementia Friendly logo in our matchday programme and in prominent positions at the J Davidson Stadium. Additionally, we will encourage all connected with the club to wear their Dementia Friends badges.