York City FC Foundation
The Foundation's aims are to increase participation in sport; to encourage more people (especially children) to play and watch football; to encourage more people to become interested and support their local football team by forging closer links between them; and to improve the image of and the atmosphere at matches.
- 12 April 2018
- Yorkshire and Humber
- Recreation, Voluntary Sector
- Local Alliances:
- Yorkshire & Humber Dementia Action Alliance, York Dementia Action Alliance
1. Action Plan
1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?
We are responsible for the football clubs’ community focused activities. Football is an important part of many people’s lives and some of our longest standing supporters will be living with dementia.
We run dementia friendly coffee mornings in association with The Sporting Memories Foundation. This weekly event encourages people living with dementia to enter the doors of the football club and engage with other members of the community. This offers an opportunity for socialisation as well as a chance to build a routine and rapport with our inclusively engaging members of staff. By offering this weekly event free of charge, we open our doors to everyone.
We deem it of core importance to contribute towards providing people living with dementia with a sense of belonging and make sure that they are welcomed to the football club as valued members of the community.
2. What are the challenges to delivering these outcomes from the perspective of your organisation?
The initial challenge was making sure that the local community (York and Clifton in particular) were aware that we are hosting this weekly event.
Once people did start coming to this event the challenge thereafter was to make sure that they are retained and build Sporting Memories into their weekly routine.
Improve our Understanding of Dementia
Members of our management are Dementia Friends. Our friendly and supportive staff have visited care homes to gain a greater understanding of symptoms of dementia and how potential issues faced by people with dementia can be resolved in the stadium environment.
Helping to improve Health and Well Being for people with Dementia
We have continued to expand our older people’s programme and now have 5 weekly walking football sessions on offer across York and Easingwold and 3 sporting memories groups (1 weekly at Bootham Crescent, 1 monthly in Wigginton and 1 monthly in Easingwold).
We also won the National League Trust Awards 2017 for Older People’s Project.
Ensuring we have a range of programmes and we are inclusive, continues to remain a focus for the Foundation. All of our services are engineered with people living with dementia in mind. We have carefully considered the DAA’s Dementia Friendly Physical Environment checklist and have implemented thorough and appropriate checks to ensure that these requirements are met.
Raising Awareness of Dementia
We will stage an annual ‘Memory Game’ encouraging supporters to bring memorabilia to the game and highlight the importance of reminiscence in helping people with memory problems. We will also theme the day to highlight the needs of people with dementia and how the club and our supporters can help them continue to live well in our community.
We currently display the Dementia Friendly logo in our matchday programme and in prominent positions at our Stadium. Additionally, we encourage all club personnel to wear their Dementia Friends badges.
Our dementia friendly Sporting Memories coffee morning is open to the general public, allowing people living with dementia to converse with other members of the local community. Sharing and hearing fond memories of the past allows the football community to witness first-hand the effects of dementia and gain a greater understanding as a result.
- Delivery, Implementation