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Beverley Mag

We produce and distribute 10 issues per year of local magazine Beverley Mag to over 23,000 homes and businesses in Beverley and surrounding villages.

26 August 2015
Local Alliances:
East Riding Dementia Action Alliance, Yorkshire & Humber Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Our organisation can help people with dementia and their carers by raising awareness and understanding of dementia through promotion of the East Riding Dementia Action Alliance and other dementia services and events through our magazines and social media.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Time constraints are our biggest challenge.

2. Actions

  • Awareness Raising

    Where possible we will raise our own dementia awareness, as well as the awareness of others, by either attending a face-to-face Dementia Friends session or watching the Dementia Friends online video at https://www.dementiafriends.org.uk/  and encouraging others to do so.

    Planning, Implementation
  • Promotion of the Dementia Action Alliance

    We will include press releases, event information and adverts as further promotion when appropriate.

    We will encourage other local businesses to join the East Riding Dementia Action Alliance.


  • Use of Dementia Friendly Language

    In our articles we will try to refer to ‘people living with dementia’, rather than ‘dementia sufferers’ and use positive language where appropriate.

    We will view the Language of Dementia Part 1 &2 Powerpoint available at http://www.dementiaaction.org.uk/resources/regional_resources