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GenerixCare Luton

GenerixCare Luton is an independent home care provider with a simple mission: we want to help people do more, feel better and enjoy life! We provide a high quality, value-for-money service for clients who need care and support within the comfort of their home. This puts us in a unique position to understand the specific needs of people affected by dementia and their families. Our vision in line with the DAA is to always involve our clients and their families in their holistic care plan development, tailor and develop care and support packages to their needs and match our carers with clients to meet social and cultural preferences. Quality assurance is at the heart of our service delivery model and we continually engage with clients and relatives for feedback to improve our services. We are firm believers in developing our people to achieve their full potential and provide a range of training opportunities for staff to improve their knowledge of dementia and best practice in dementia care.

19 November 2018
East of England
Care, Domiciliary Care
Local Alliances:
Luton Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

The DAA is committed to amongst other things challenging stigma and building understanding; improving access for people with dementia to community activities and providing practical support to enable engagement in community life.

At GenerixCare, we have developed a comprehensive training and development plan for our carers and support workers that includes  dementia awareness and advanced dementia care courses. All of our carers and support staff are encouraged to become Dementia Friends and where possible volunteer to become Dementia Champions. As an organisation, we support staff to complete these programmes and provide specialist dementia care training at QCF levels 2 and 3 as well as the Virtual Dementia Tour. These ultimately will help improve our carers' understanding, increase their confidence and competence in supporting patients and their families and go a long way in confronting stigma as well. 

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

As a small business, we have to explore cost effective options of providing training for staff. This is challenging but at the same time rewarding as this investment not only drives quality of service provision but also helps with retaining staff.

In order to support the objectives related to access to and engagement with the community, we intend to launch a series of events for our carers with the Luton and Central Beds Councils directories of services to increase awareness of community reoursces available to support our clients and their families.

Member website


2. Actions

  • Improving awareness and competence to challenge stigma and build understanding

    - Developing a new training and development plan for care and support staff  to incorporate dementia awareness and advanced dementia care courses at QCF levels 2 and 3, as well as the Virtual Dementia Tour.

    - Working towards all of our care and support staff becoming Dementia Friends. We include the online Dementia Friends videos in our staff induction sessions and encourage staff to attend the Dementia Friends Information Session.

    - Working towards having at least one Dementia Friends Champion within our workforce by the end of the 2018/19 financial year. 

  • Improving access to community activities and practical support to enable engagement in community life.

    - Launching a series of quarterly information awareness events for our care and support staff to increase awareness of community resources availble for people with dementia and their families.

    - We will work with colleagues in the Luton and Central Beds councils and the voluntary sector to raise more awareness about community activities and resources in the local community at no cost to people with dementia and their families. We will do this through our in-house meetings and presentations with carers and support staff.