Altro Ltd

Altro are globally big in premium flooring and wall cladding systems for construction and transport. We love inventing things. Safety flooring and hygienic wall cladding systems are two of our most famous inventions. We really enjoy working in partnership with our customers, pioneering new technologies and products. We're devoted to sustainability, recycling and reusing our products. Family owned and run since 1919, we share family values; we care about our customers, each other and what we do. We're passionate about creating a great experience for our customers. Health and social care is a focus area for us. We know that in demanding areas such as hospitals and social housing, hygiene and safety with long-lasting resilience is paramount when it comes to flooring and walls. When you have a duty of care to keep vulnerable people safe you need flooring and wall cladding you can depend on, and that’s where we come in.

10 February 2016
Care, Health, Hospitality, Hospitals and Hospital Trusts, Housing Sector, Local Authorities, Other, Pharmaceutical, Recreation, Retail, Schools, Education Sector, Transport Sector

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

We are committed to helping develop safer environments for people with dementia, in specific areas such as hospitals and care homes but also the wider community. For us this means continuing to develop flooring and walling products and solutions that reduce the impact of the symptoms of dementia, helping those affected feel safer and comfortable with their surroundings. This includes a focus on non-clinical, homely choices that also meet Light Reflectance Value (LRV) requirements.

 To ensure that we can do this, we have worked with the Dementia Centre (DSDC) at Stirling University when developing products and offering design guidance to our customers and will continue to seek opportunities to do this and aid research wherever possible.

Developing and implementing effective design for those with dementia and their families need all those involved in building or refurbishing projects to be aware of the issues and considerations dementia creates, and the importance of using the right solutions in the right areas. To help achieve this we offer a Continuing Professional Development (CPD) training session on dementia to share our knowledge and industry recommendations. We also offer written guidance both through our website, through case studies and via a ‘design for dementia’ brochure. We will continue to develop these materials to ensure they are up to date, relevant and widely available.


2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Rightly, there are many organisations and charities offering information and advice on the impact of dementia and how to ease symptoms through design. However this means there is not one obvious source of guidance. We aim to make it easier for those within the construction industry to access appropriate information and will work to ensure regular communication to build awareness.

Member website

2. Actions

  • Create new guidance literature for our customers, both online and hard copy to grow awareness of effective design for dementia

    We are developing a new brochure, creating communities for all, plus new web copy which offers guidance for the flooring and walling in each room within a community.


    2015 - Fourth Quarter Update

    November 2015:

    Creating communities for all: Designing for dementia and older people is now available and can be found at

  • Ensure regular customer communication regarding design for dementia

    Using our existing customer communication tools (magazine and e-newsletters) plus new EDMs (email direct mailing) to communicate directly with customers. These will go into detail about industry research, facts about dementia and its impact, plus product recommendations.


    2015 - Fourth Quarter Update

    November 2015: With our new brochure; Creating communities for all, plus new web content now available, we have communicated its availability to our customers either directly or via industry shows.

  • Investigate opportunities to further the involvement of our staff with dementia charity work

    Look at ways to give broader support to dementia charities 

    Initial Scoping