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Morrisons, Darlington

We are proud to be the Yorkshire food retailer serving customers across the UK over more than 500 stores, 150 M locals and an online home delivery service. Our business is mainly food & grocery and, uniquely, we source & process most of the fresh food that we sell though our own manufacturing facilities. It gives us close control over provenance & quality as do the number of committed and trained professionals in our stores who prepare our food for our customers. We have more skilled colleagues preparing food in store than any other retailer. Every week, 11 million customers pass through our doors and 117,000 colleagues across the business work hard each day to deliver great service to them. We cover more than 11 million households with our Morrisons.com service. With competitive, permanently low prices and our price matching facility, we are committed to helping our customers save money every day.

18 April 2016
North East
Local Alliances:
Darlington Dementia Action Alliance, North East Dementia Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Each store Morrisons store has a Community Champion that have the time capacity to work on engaging our communities, giving time to support local charities, groups and schools within the area. We plan to ensure that our store slowly moves towards becoming as dementia friendly as possible as we recognise that this disease is becoming much more prevalent over time and so we want to prepare ourselves and our store for the future.

We will engage both employees and customers with Dementia Friends sessions which will help to raise awareness to many in Darlington. We also plan to have coin charts on every till to assist those living with dementia when it comes to paying for goods. We also plan to signpost to local services and have the Community Champion attend a dementia service once every couple of months.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

The challenges we may face will be effectively gathering and engaging enough employees and customers to attend Dementia Friends sessions.

We are also limited in terms of the changes we can make environmentally in store, however we will focus on smaller changes that can make a big difference.

2. Actions

  • Dementia Aware Raising amongst employees and customers

    We plan to hold Dementia Friends sessions for both our employees and customers over time to ensure that awareness around this disease is raised within the local community.

  • Coin Charts

    We will ensure that a Coin Chart is available behind every till within our store to assist our customers that may struggle to distinguish between coins when it comes to paying for their goods

  • Signposting to local services

    We will make sure we signpost in store to local dementia services which will hopefully help spread the word further to any customers affected by dementia that are unaware of the activities happening around them.