Asda Telford
Asda has a proud history of supporting the local communities we serve. This focus defines the way we work and the way we do business. It not only helps us do a better job as a business, it is also the right thing to do. We believe as a company in saving people money, but equally in that we help them live better.

- Updated:
- 10 August 2016
- Location:
- West Midlands
- Local Alliances:
- Shropshire, Telford & Wrekin Dementia Action Alliance
1. Action Plan
1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?
We feel that we could primarily deliver on two of the seven statements from the National Dementia Declaration:
3. I have support that helps me live my life
5. I live in an enabling and supportive environment where I feel valued and understood
Asda aims to support all customers to have a positive experience when visiting our stores. By making our store dementia friendly and raising awareness of dementia amongst colleagues we feel that we will be providing support to customers to continue to engage in community life.
2. What are the challenges to delivering these outcomes from the perspective of your organisation?
Staff turnover – ensuring that all staff are dementia aware and that they have the opportunity to attend a Dementia Friends session should they wish to.
Member website
www.asda.com2. Actions
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Dementia Friends
Our Community Life Champion will attend training to become a Dementia Friends Champion to enable them to deliver sessions to colleagues. We will then aim to ensure that 10% of our colleagues become Dementia Friends.
- Status:
- Planning
2015 - Second Quarter Update
New member
-
Dementia Friendly events and awareness raising
We will be holding a Tickled Pink Big Lunch for people with dementia and their carers in June 2015. This is a free event and we will be providing a meal, entertainment and some information about services etc. in the local area. We will also aim to hold other events in the future raising awareness of dementia.
- Status:
- Delivery
2015 - Second Quarter Update
New member
-
Outreach work in the local community
Part of the Community Life Champion’s role is to undertake work in the local area so we will be visiting and helping at local groups that support people affected by dementia, as well as deliver Dementia Friends sessions within the local community.
- Status:
- Planning
2015 - Second Quarter Update
New member
-
Support Telford and Wrekin's Local Dementia Action Alliance
We will support and be an active part in the Local Dementia Action Alliance in Telford and Wrekin, and we will promote our membership in the wider community encouraging other organisations to also sign up and work with us to make Telford and Wrekin a Dementia Friendly Community.
- Status:
- Delivery
2015 - Second Quarter Update
New member